Membership PETS 1 March 2009. Overview Some Rotary membership facts Membership goals & strategies, 09-10 Key membership themes Membership resources for.

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Presentation transcript:

Membership PETS 1 March 2009

Overview Some Rotary membership facts Membership goals & strategies, Key membership themes Membership resources for Presidents

Rotary Membership Facts

Rotary Membership, June 2006 No. clubsNo. members Worldwide32,7561,222,788 Australia1,15933,597 District ,126 (30 June 2008)

Source: Membership Magic Summer 2007

cs06.pdf

cs06.pdf

cs06.pdf

cs06.pdf

Membership Goal “to end the year with more members than we started with” RIPE John Kenny

membershipmembershipmembershipmembership = 3R + E R ecruit R etain R evitalize E xtend

Winning Strategies Recruitment: –Business cards –Two-up –Club within a Club –Friends of Rotary –Guests to service activities –The Power of The Ask: Understanding why members join Handling objections

Winning Strategies Retention: –Appropriate induction: New member mentoring programs Rotary Leadership Institute (RLI) training Getting members involved straight away –Experiencing Rotary ‘beyond the club’ Visiting other clubs Assemblies Conferences, and Conventions –Monitoring affordability

Winning Strategies Revitalising: –Strong programs that have impact –Abandoning rituals (if they don’t add value) Rotary Grace Invocation Club songs National Anthems (reserved for special occasions) Fines sessions Singing

Winning Strategies Revitalising clubs: –‘Club Health Check’ –Club Planning Club Visioning –Regular member surveys –Exit interviews –Benchmarking

Winning Strategies Extend: –New clubs in emerging areas: ???? –New models: E.g. partnering arrangements

Membership Themes The imperative for change: –‘Big Job’ to ‘Big Heart’ –Attendance to Engagement –Old Technologies to New Technologies The need for flexibility The value of diversity The necessity of keeping Rotary strong to continue its good works in the world

RI Resources for Membership

Usefulness of RI membership resources Scale: 1 = not at all useful: 6 = very useful Source: Summary of results from survey of District Membership Chairs retrieved from

Additional Resources RI publications catalogue 101 strategies for recruiting and retaining members: –Club within a Club –2-Up –Club Health Check –General Membership Session (for clubs)