The odds are that a fool with a plan will beat a genius without one! Kim Anderson Oklahoma State University

There is nothing as powerful as a written goal and strategy. Date: Sept 15, 2015 Current Miles: 664 Current mpd: 8:41 Miles to run: 336 Days remaining in year: 107 Weeks remaining: 15 wk 2 days At 5 runs per week: 75 Implies 4.5 mpd Within 3 wks: 6 8:31 Achieved 1,000 on Dec 12.

Priority List

How are you going to get the money?

6 Planning and Strategy Process Mission / Vision Situation Analysis Strengths and Weaknesses Opportunities and Threats Objectives Segment, Target & Focus Market Mix Strategies Action PlansMeasure Results Developed by Purdue University

Mission Statement As a family business, we place a strong value on faith, family, and farming. We respect the wisdom of experience, but also value the use of technology and innovation. We work to care for the land and put great emphasis on soil health and its well-being. We strive to do all we can to improve our community and society and to live life outlined by the word of God and always follow the golden rule.

Situation Analysis The family farm owners and participants have or are obtaining degrees from Oklahoma State University. The farm sells roughly 30 percent the wheat production as seed wheat. The operation prides itself in having some of the cleanest and best yielding wheat in the area. Availability of labor? Longevity of owners? Financial condition? Competition

Strengths Ethics –Pride ourselves in being honest and faithful in all business dealings. –We never mislead or take advantage of our customers. –We obey all laws and policies that apply to our business and lives. Attitude –Its not about the farm, its about our customers. –We take pride and enjoy working and running our business. –When mistakes are made, we make it right, immediately.

Strengths Knowledge and Skills –Product –People –Place –Price –Promotion Crop rotations On-farm storage Delivery Price

Weaknesses Only three varieties On-sight equipment: scales, cleaning and treating equipment. Hiring and training employees.

Threats Competition Potential conflicts within the family Managing Finances Distributing income Increasing costs Decreasing prices Financial condition of some customers Government policy

13 Planning and Strategy Process Mission / Vision Situation Analysis Strengths and Weaknesses Opportunities and Threats Objectives Developed by Purdue University

Objectives Provide high quality top yielding wheat seed that encourages loyalty and repeat business. Maintain knowledge about the seed industry. Within the next two years, increase the number of varieties provided from three to five. Increase the acres farmed by 20 percent within five years.

Segment, Target, Focus Organize existing customers into three groups. Follow up with existing customers twice a year. Build a list of potential customers. Organize potential customer list into three groups. Provided existing and potential customers information about products and services.

Action Plans and Strategies People Product Promotion Price Place

Plans and Strategies - People Owners/family –Maintain faith in God, family, and farming –Continue education –Manage distribution of responsibilities Employees –Hiring –Training –Maintaining

Plans and Strategies - Product Varieties Cleaning Treating Service Delivery

Plans and Strategies - Promotion Advertise in High Plains Journal Maintain contact and product information in seed book and by word of mouth. Maintain repetition customer referrals. Most important- Clean high yielding fields sell themselves (reputation)

Plans and Strategies - Price Maintain a current and complete account of production costs. Know fixed cost associated with seed production. Know Royalty fees. Calculate total costs of production. Add $3 per bushel to total costs.

Plans and Strategies - Place Maintain high quality loadout facilities. Have the ability to deliver seed.

Measure Results Customer growth Volume of sales Satisfied Customers Acres farmed

23 Planning and Strategy Process Mission / Vision Situation Analysis Strengths and Weaknesses Opportunities and Threats Objectives Segment, Target & Focus Market Mix Strategies Action PlansMeasure Results Developed by Purdue University

Questions

Set Objectives Develop a strategy and plans for each objective Write everything down Follow through Debrief Keys to increasing the odds of success