25 th APRA Conference Minneapolis Helen Hays

The New Face of Prospect Research Analysis over Facts Empowering the researcher Evolution of research Freeing up your time Back in the office

Elizabeth Crabtree Prospect Research Guru Mr APRA President

Penelope Burke Fundraising Guru

Empowering the Researcher In the US, 3 out of 4 of donors make a much smaller gift than they can Research analysis can change this

Evolution of Research Traditional research Strategic pro-active research Case study: Georgetown University Research beyond development Change of strategy Increased engagement Increased donations

Freeing up your time Crisp and concise profiles Too much information = unnatural relationship No need to footnote everything Research adequate to the fundraiser’s needs Use a template Use push technology

More analysis and leveraging the information to help direct strategy Strategic research projects Reducing time spent on reactive research Time spent = more proactive research and a better prospect management system

Thank you RIF! Helen Hays