Promotional Strategy Chapter 16: Sales Promotion Part 5: Trade Promotion.

Slides:

Advertisements

Similar presentations

Creative Ad Campaign »Advertising makes you spend money you dont have for something you dont want. -Will Rogers, American actor.

Advertisements

Multi pronged strategy: Retail Trading, Hiring out RO-Machines and Processing & selling RO-Purified Water EPGL to appoint franchisees all over India >250lph.

András BauerMarketing Management1 Sales Promotion Sales promotions have become dominant in many industries, due to support existing brands create excitement.

Advertising, Sales Promotion, and Public Relations Chapter 19 McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights.

Chapter 15 Sales Promotions.

Sales Promotion, Events, and Sponsorships

What features should a retailer promote in its ads for national branded products? Are these the same features that should be promoted by the retailer for.

4.04Exemplify sales promotions. Sales promotion is… All the communications or activities used to stimulate sales other than advertising, public relations.

FRAUD & DECEPTION Unit 7 Consumer Skills By: Doris Reins.

4321 DIVE MARKET OBJECTIVE AND FOCUS OF TODAY’S MEETING REVIEW BAHAMAS DIVE BUSINESS REVIEW WHAT WE’VE BEEN DOING AND HOW IT’S BEEN WORKING AGENDA DIVE.

Chapter 17 promotional concepts and strategies Section 17.1

CHAPTER 7 BA 315 CHAPTER 7 Lindell’s Notes on Strategy Marketing programs such as advertising, sales promotion, personal selling, customer service and.

chapter 16 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved. IMC: Direct Marketing, Personal Selling and Sales.

© 2004 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

Sales Promotion Marketing Co-Op.

ADVERTISE THIS! Our Product Name: Price: Where to buy it: How to use it and good points:

Marketing Vocabulary. Market Advertise or promote an item or service.

Chapter 8 Marketing a Line of Apparel or Home Fashions In this chapter, you will learn the following: the marketing process within apparel and home fashions.

DESSERT CRAZE. Write down your favorite dessert Write down the three most important ingredients.

S ALES P ROMOTION - 2 MKT 405: Distribution Management M Wahidul Islam Summer 2014.

Trade Promotions #4 Today’s Learning Objectives: Identify Industrial side of the business world Define Trade Promotion Identify and understand all Trade.

Kotler / Armstrong 11e, Chapter 10

Copyright © 2012 McGraw-Hill Companies, Inc., All right reversed McGraw-Hill/Irwin 12a Sales Promotion.

Marketing and Distribution

Chapter Eighteen Special Advertising Campaigns. Prentice Hall, © IMC is the practice of coordinating all marcom tools and brand messages for.

Working w/Mfr. Reps & Distributors MultiAd Builder.

Communication mix or promotion mix

1 MARKETING CHANNELS Promotion Strategy Berman Chapter 10 Version 3.0.

Sales Promotion Promotional activity other than advertising, personal selling, and publicity which stimulates consumer purchases.

Creative Strategy: Planning and Development

WHAT IS MARKETING? the process of making customers aware of products and services, attracting new customers to a product or service, keeping existing customers.

Kotler / Armstrong 12e, Chapter 1 Marketing is _____. 1. the same as advertising and sales 2. not used by small corporations 3. about satisfying customer.

Chapter 16 Sales Promotion -- “a direct inducement that offers an extra value or incentive for the product to the sales force, distributors or the ultimate.

Integrated Marketing Communications and International Advertising Chapter 21 Matakuliah: J0474 International Marketing Tahun : 2009.

Promotional Strategy Chapter Six: “Establishing Objectives and Budgeting for the Promotional Program”

Main Characters of Business Marketing More complex buying Quantity, structure, concentration Technology and performance driven Importance of coordination.

Chapter = 6 Advertising Process.

Salesforce 2000 Co-op Advertising. Co-operative Advertising What is co-op? Recognising co-op ads. The benefits of co-op to retailers, manufacturers and.

CONSTRAINTS ON CHANNEL MEMBER PROMOTIONAL SUPPORT WHOLESALE LEVEL Product Line Product Line The Market The Market Service Requirements Service Requirements.

© 2000 South-Western College Publishing Slide #1 Marketing Management 2nd Edition Chapter 12: Designing Effective Promotion and Advertising Strategies.

CHAPTER 11 Integrated Marketing Communications:

Advertising in relation to markets Producers must think about many things when they decide how to promote their products. Of course at the top of the.

SALES PROMOTION Marketing Co-Op. Sales Promotion  All marketing activities – other than person selling, advertising, and public relations – that are.

Textile Product Development and Marketing

Outline Retail advertising Buying and selling local media Business-to-business advertising Business-to-business advertising media Chapter 17 Retail and.

For use only with Perreault and McCarthy texts. © 2005 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin CHAPTER SIXTEEN CHAPTER SIXTEEN.

PharmaSim MANAGING YOUR RETAILERS

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

1. 10 inch digital ad displayer inch x 4 video wall ad displayer inch x 6 video wall ad displayer inch x 9 video wall digital ad displayer.

6-1. Sales Knowledge: Customers, Products, Technologies Chapter 6 Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

6.04Exemplify sales promotions. Sales promotion is… All the communications or activities used to stimulate sales other than advertising, public relations.

Special Advertising Situations Part 5: Integration and Evaluation Chapter 18.

Marketing plan  Have to study the market well. Market Summary  Research the market.  Find out the price of helmets, shifts and competition  Find out.

Copyright © 2007 McGraw-Hill Ryerson Limited. Objectives To understand: The nature, purpose, and scope of advertising and what it means to the individual.

What’s Marketing? Oxford Dictionary: Market : A place at which trade is conducted. Marketing: The action of buying or selling in a market.

Chapter 14 Promotion Strategies: Personal Selling, Publicity, and Sales Promotion.

1.3.2 Branding and promotion - syllabus

Sales Knowledge: Customers, Products, Technologies 6 Dudut Urip Prasetyo

Designing and Managing Integrated Marketing Channels Marketing Management, 13 th ed 15.

Promotion. Product Promotion Institutional Promotion.

Sales Knowledge: Customers, Products, Technologies Chapter 6 Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

Chapter 13 The Promotion Strategy: Developing And Managing Sales Presentations Entrepreneurship & Small Business Management.

ADVERTISING AND SALES PROMOTION

Unit 6.00 Understand the promotion of a fashion image.

Add, Subtract and Multiply Polynomials

إدارة التسويق 11 إعداد د. محمود صالح.

Pricing, Distributing, and Promoting Products

4.01 Exemplify sales promotions

Types of Promotion Chapter 17.2.

Chapter 17 Promotional Concepts and Strategies

Presentation transcript:

Promotional Strategy Chapter 16: Sales Promotion Part 5: Trade Promotion

Manufacturer “Co-op = 3% of sales at 100%” Retailer Vertical Cooperative Advertising

Manufacturer “Co-op = 3% of sales at 100%” Retailer Vertical Cooperative Advertising Retailer sells $500,000 worth of product in the co-op time.

Manufacturer “Co-op = 3% of sales at 100%” Retailer Vertical Cooperative Advertising Retailer sells $500,000 worth of product in the co-op time. 3% of $500,000 = $15,000

Manufacturer “Co-op = 3% of sales at 100%” Retailer Vertical Cooperative Advertising Manufacturer buys $15,000 in local advertising for retailer.

Buy Manufacturer’s Product And the copy tells why the manufacturer’s product is great… And the ad says you can buy Manufacturer’s Product at Local Retailer’s Location. Vertical Cooperative Advertising

Buy Manufacturer’s Product And the copy tells why the manufacturer’s product is great… And the ad says you can buy Manufacturer’s Product at Local Retailer’s Location. Vertical Cooperative Advertising

Buy Manufacturer’s Product And the copy tells why the manufacturer’s product is great… And the ad says you can buy Manufacturer’s Product at Local Retailer’s Location. Vertical Cooperative Advertising

Buy Manufacturer’s Product And the copy tells why the manufacturer’s product is great… And the ad says you can buy Manufacturer’s Product at Local Retailer’s Location. Vertical Cooperative Advertising

FordHondaChryslerBuickNissan Buy ad for Motor Mall Horizontal Cooperative Advertising

The “Intel Inside” campaign is an example of ingredient-sponsored cooperative advertising

End of Program.