Customers perception & buying behavior in choosing cars & Their brand preference in the car market At ABT Maruti Suzuki, Guindy, Chennai SAP Term Project By: K.Vignesh 10MBI1021

OBJECTIVE  To study what are the customer perception and preference in buying a car in the market.  To identify the key factors determining customers buying behaviour and understand, the key factors before making purchase of a car.  To determine the difference in customer wants in choosing cars and the brand preference.  To analyse the different wants and needs of customers for various income levels which, determines their segment of car which involves their purchase.  To analyse the customer value perception.

Proc import datafile = “D:/IntegMBA/SAP/value.xls” Out=work.value; Run; Data value car1; Set value; LAG_value-LAG(value); Run; Data value car2; Set value; LAG perception-LAG(perception); Run; SAS Syntax for the irrespective analysis:-

Data value car3; Set value; LAG preference-LAG(preference); Run; ODS pdf file = “D:/IntegMBA/SAP/value.pdf”; Proc reg data = work.value; Model perception-LAG preference; Run; Quit; ODS pdf close; Run;

`ODS pdf file = “D:/IntegMBA/SAP/value2.pdf”; Proc reg data = work.value; Model perception-LAG preference; Run; Quit; ODS pdf close; Run; ODS pdf file = “:D/IntegMBA/SAP/value3.pdf; Proc corr data = work.value; Var perception-LAG brand-preference; Run; Quit; ODS pdf close; Run;

Forecasting the customer Value Perception:- (SAS Output)

The Mean representing for the customer value perception:- (SAS Output)

Customers Brand preference since 3 decades:- (SAS Output)

The Mean representing for the customer brand preference :- (SAS Output)

The Correlation representing for the customer brand preference & perception :- (SAS Output)

The Correlation representing for the customer brand preference & perception :- (SAS Output)