Titan Raga Contemporary elegance in ethnic design… “for” Contemporary women Presented by Vidya Dinesh Nair.

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Presentation transcript:

Titan Raga Contemporary elegance in ethnic design… “for” Contemporary women Presented by Vidya Dinesh Nair

Market Only 25% of Indian Population owns watches yrs make up bulk of population Women’s watch- downsized versions of gents watch Increase in middle class, life style spending

Target market size – > 442 million Competitors – Egana’s Pierre Cardin, Citizen’s Eco drive, Chinese watches Marketing Objective – penetrate 5% annually

Pricing - between Rs Positioning – Contemporary design with ethnic touch with identity for middle class women of age Promotion – Ad and media mix, brand ambassador and encouraging multi ownership Distribution - Exclusive Raga stores, multi- brand stores and online stores