White Chocolate MacadamiaNut M&M Kristin Miller Berdine Orelien Shannon Blier Eryk Williams Nick Ferraro

Named after Forrest Mars and Bruce Murrie Got the idea in the 1930’s during the Spanish Civil War Production began in Newark, New Jersey in 1941 Original colors: red, yellow, brown, green, and violet

1955 The Peanut M&M 1988 The Almond M&M 1990 The Peanut Butter M&M HISTORYHISTORY

1999 Crispy M&M 2005 Dark Chocolate M&M 2010 Pretzel M&M HISTORY

2011 White Chocolate Macadamia Nut M&M

S.W.O.T Analysis Strengths Macadamia Nuts Provide high energy Has No Cholesterol Weaknesses Allergies Interest in the product Opportunities Increased Revenue Increased value in M&Ms Threats Competitors

Macadamia Nutrition Alternatives No cholesterol Good protein Low sodium

White Chocolate Nutrition

Why white chocolate macadamia nut? Expands M&M’s variety of flavors Mixing both together is common Reminds consumers of the white chocolate macadamia nut cookies

Macadamia Size Premium halves Contain approximately 50% half kernels The size range of these nuts is between 10mm and 14mm

Standard Packaging/Pricing 3.3 oz. bag $2.99 each

Premium Packaging/Pricing Small customized packet 2 oz. bag $1.99 per bag Minimum of 10 bags per order Large customized Packet 7 oz. bag $9.00 Customized engraved tin 5 oz. $12.00 each

COMPETITORS

Target Audience Children Teenagers Adults

“Melts in your mouth, not in your hand”