Tuborg Adna Gasi & Anders Kristiansen. Facts and history Tuborg was founded in 1873. Tuborg was founded in 1873. Merged with United Breweries in 1894.

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Presentation transcript:

Tuborg Adna Gasi & Anders Kristiansen

Facts and history Tuborg was founded in Tuborg was founded in Merged with United Breweries in Merged with United Breweries in Merged with Carlsberg in Merged with Carlsberg in In 2008 Carlsberg acquired Scottish & Newcastle (together with Heineken). In 2008 Carlsberg acquired Scottish & Newcastle (together with Heineken).

Facts and history Tuborg is sold in more than 70 countries. Tuborg is sold in more than 70 countries. Tuborg Green is Denmark’s best selling beer. Tuborg Green is Denmark’s best selling beer. Markets: Norhtern and Western Europe, Eastern Europe, and Asia. Markets: Norhtern and Western Europe, Eastern Europe, and Asia. Withdraw from the US market in Withdraw from the US market in Relaunched Tuborg in 2002 in USA. Relaunched Tuborg in 2002 in USA.

Commercial

Strategy Humor Humor Sex appeal Sex appeal Cultural context Cultural context

Questions Was the message easy to comprehend? Distractions? Was the message easy to comprehend? Distractions? Drinking: Good /Bad? Drinking: Good /Bad? Similarities and differences to today’s beer ads? Similarities and differences to today’s beer ads? Likes/Dislikes? Likes/Dislikes? Was the commercial overall effective ? Was the commercial overall effective ?

Sources ge/Pages/GlobalBrewer.aspx ge/Pages/GlobalBrewer.aspx ge/Pages/GlobalBrewer.aspx ge/Pages/GlobalBrewer.aspx org-takes-on-world-s-biggest-beer-market org-takes-on-world-s-biggest-beer-market org-takes-on-world-s-biggest-beer-market org-takes-on-world-s-biggest-beer-market