The Role of the Private Sector in Integrated Prevention Campaigns Anna York De La Cruz UCSF Global Health Group

Presentation Objectives  Why focus on the private sector in Integrated Prevention Campaigns?  Private sector actors and potential roles  The Social Franchising model  Key Lessons

The Majority of People in Developing Countries are Treated in the Private Sector IndiaNigeria Kenya 58% 65% 78% Source: DHS &

Potential Private Sector Roles Inputs and Commodities  Private sector companies can produce high quality and low cost commodities  NGO partnerships like Nets for Life Support, Data collection and information dissemination  Pharmacy, drug outlets/chains, drug detailers  Technology companies Implementation  Corporate-run networks and campaigns  For-profit clinic, hospital, pharmacy chains  NGO-run social franchises

One Model: Social Franchising Goals Quality * Equity * Cost-effectiveness * Health Impact Goals Quality * Equity * Cost-effectiveness * Health Impact Franchisor Franchisee Clinic Franchisee Clinic Franchisee Clinic Branding Training Standards Commodities Branding Training Standards Commodities Membership fee Requirements/ Standards

Social franchising around the World

Service Integration in Social Franchising

Lessons  Many innovative ways to engage the private sector in IPCs  Provider networks of retailers, clinics, hospitals, NGOs, can be leveraged for large-scale delivery operations in IPCs  Private companies can contribute to inputs and communications  Funding for prevention is the biggest challenge, but one that can be overcome  Need to work with the private sector to reach everyone