Desktop Publishing

In the Past

Planning the Publication  Identify the purpose of your communication  Assess your target audience  Where will the audience receive your info?  What do you want your readers to do?  Collect examples of effective designs

Designing the Document  Purpose  Target Audience  Method it will be distributed  Feeling given  Most important information  Types of information presented  Space available

Thumbnail Sketches  ________________

White Space  Narrow margins  Too much between columns  Too little between columns  Excess white space between lines of text  Not enough white space between lines of text

White Space

Which is Better?

Focus

Graphics Face Text

Balance

Proportion

Headline Proportions

Sizing Graphics

Using Contrast

Contrast

Reversed Text Hello! Welcome to Class!

Legibility

Directional Flow  Organize your information  Emphasize  Related items  Alignment  Draw the reader in

Ranking

Z Patterns

Consistency

Using Color

Using Graphics and Text

Resolution

Using a Template, Create a Flyer for the TCHS Annual Golf Outing