Stresses the sharing of identities and values that unites people into communities They enable us to: Reinforce our group identities Show admiration or respect Inspire others

To praise or blame To condemn or commend To celebrate or give thanks

Identification Creates a feeling of closeness Emphasizes shared values, emotions, memories, motives and culture Magnification Select certain features of a person or event Amplify or intensify these qualities in your speech

People who feel together also act together Identification is promoted through: Use of narrative Recognition of heroes and heroines Renewal of group commitment

Involves reliving shared moments Stories draw listeners together Humor is great! Laughter itself is a shared group experience

Recognize the individuals who contributed to success (for an event or achievement) These are role models and can inspire others Tribute speeches are based on this notion Be sure not to leave anyone out!

Ceremonial speeches celebrate and commemorate, but they often also… Emphasize the importance of standing together as we move toward even greater goals

Tell stories that remind listeners of shared experiences Remember, listeners who laugh together are identifying with one another Create portraits of heroes and heroines as role models to draw listeners together Revive legends and traditions that remind listeners of their share heritage and values Offer goals and visions to inspire listeners to work together

Focuses the attention of your listeners on what is: Relevant Honorable Praiseworthy

Focus on: Triumph over obstacles Unusual accomplishment Superior performance Unselfish motives Benefit to society

Speech of Introduction Toast and Roast Speech to Present an Award Acceptance Speech Keynote Address Commencement Speech Commemorative or Tribute Speech After Dinner Speech

S peech of Introduction T oast and Roast S peech to Present an Award A cceptance Speech K eynote Address C ommencement Speech C ommemorative or Tribute Speech A fter Dinner Speech