Contrast “Contrast is created when two elements are different…Really different.”

Contrast can be made in: Type Size Weight Structure Form Direction Color

This is a bad example of contrast…because it does not exist.

Here is more bad contrast….too much!

This business card has contrast….do you know why?

Check out all of the type contrasts in this example.

Do you see the type contrast in this ad? Size Color weight

What type contrast can you see?

Here is an example of direction contrast.

Size Contrast

The fonts in this ad all differ and focus on the dominant element: the large “1” filled with pictures.

In this ad, the designer created contrast by making the question mark a bigger size than the rest of the type on the page.

Here we can see the contrast of black and white colors. Also there is a contrast in shape.

In this photo there is a contrast in colors. Also the pictures are cropped in unusual ways.

What kind of contrast do you see in this ad?

In this example there is a contrast of dark and light colors