Reneé DeVaughn Presentation July 9, 2012 Professional Communications Class 5 - Chapter 12

2 2 Designing Visual Communication

3 3 Learning Objectives 1.Describe the six principles of graphic design that help ensure effective visuals 2.Explain how to avoid ethical lapses when using visuals 3.Explain how to choose which points in your message to illustrate 4.Describe the most common options for presenting data in a visual form 5.Describe the most common options for presenting information, concepts, and ideas 6.Describe three criteria to review in order to verify the quality of your visuals

4 4  Enhance communication  Effective way to communicate  Visual symbolism  Visuals must be carefully planned The Power of Images

5 5  Advances in technology  Global reach of the internet  Wireless networking  Changes that will affect communication  Visual literacy Visual Evolution

6 6  Consistency  Contrast  Balance  Emphasis  Convention  Simplicity Visual Design Principles

7 7 Design Principles - Example

8 8  Consider all interpretations - misinterpretations  Provide content  Don’t hide or minimize negative information  Don’t oversimplify complex situations  Don’t imply cause-and-effect relationships  Avoid emotional manipulation and coercion Visual Communication Ethics

9 9  Clear  Concise  Complete  Connected  Compelling Points to Illustrate

10 Table Chart Presents individual, exact values

11 Line Chart/Bar Chart Shows trends in one or more variables, or the relationships between those variables over time

12 Line Chart/Bar Chart Shows trends in one or more variables, or the relationships between those variables over time

13 Pie Chart Shows frequency or distribution of parts in a whole

14 Scatter Chart Compares entities against two or three variables

15 Data Visualization Shows massive data sets, complex quantities, or dynamic data

16 Maps Shows geographical relationships or comparisons

17 Flowchart, Diagrams Illustrates processes or procedures

18 Photographs Shows spatial relationships (realistic)

19 Verify Visuals  Accurate  Properly documented  Honest

20 Works Cited Bovee, Courtland R. and John V. Thill. Business Communications Today. 10th Edition. New Jersey: Pearson/Prentice Hall, 2010.