Muddy Fingers Farm has been considering a marketing change. What should it be? Could drop the Watkins Glen Farmers’ Market and add 12 shares Weekly gross.

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Presentation transcript:

Muddy Fingers Farm has been considering a marketing change. What should it be? Could drop the Watkins Glen Farmers’ Market and add 12 shares Weekly gross sales remain equal 8-9 hours/week less labor Practical Application: Marketing Decisions

Channel Combination with prioritized selling maximizes sales of unpredictable perishable crop yields

Marketing Channel Assessment Identify your goals and lifestyle preferences Keep marketing cost & returns records, if only for “snapshot” periods Value your own time to present an accurate picture of marketing costs Rank & compare opportunities to maximize profits Combine channels to max sales & reduce risks

Publications Smart Marketing pdfs/SmrtMktg%20Sep2010.pdf pdfs/SmrtMktg%20Sep2010.pdf Guide to Marketing Channels heet-1317.pdf heet-1317.pdf

Contact information: Matthew LeRoux Agricultural Marketing Specialist Cornell Cooperative Extension Tompkins Co. 615 Willow Ave., Ithaca, NY