UPUA Consultants Progress Report Jen Abrams Katie Festa Vince Lomupo Victoria Wagner Taryn Weaver

Introduction & Initial Obstacles ● University Park Undergraduate Association o Student-run government ●Main Communication Issue: No substantial marketing platform ○ Insufficient resources/capabilities ● Post election period - low communication ● Low usage of social media ● Raise awareness of organization on campus

Big Ten Student Government Research Number of election days by school Purdue University ●Election Committee- sole purpose of promoting and organizing all resources needed for elections ●Committee works with different orgs. to tap into different markets University of Michigan ●Candidates run with parties ○ MVP (Michigan Vision Party) Indiana University ●Currently going through overhaul as it reforms its centralized student government committee ●Main goal moving forward- more outreach

Deliverable: Survey ●100 Penn State Students (evenly divided throughout semester standing) ●Measured: ○ Current UPUA Awareness ○ Opinion of Webpage ○ Respondent’s usage of Social Media ○ Respondent’s On-Campus Involvement

Survey Results: Awareness Have you ever heard of UPUA? Do you know what UPUA’s primary responsibilities are on campus?

Survey Results: Social Media Respondents who have searched UPUA on Social Media: How often Respondents access their Facebook account: **95% of people have NOT searched UPUA on Social Media

Survey Results: UPUA Webpage Respondents who have accessed UPUA webpage: Opinion of ability to navigate the current webpage from respondents who have accessed it:

Survey: Conclusion ●Awareness: ○ Improve awareness of UPUA’s responsibilities on campus ●Social Media: ○ High volume of students with access to Facebook ○ Improve the amount of these students accessing UPUA’s Facebook Page ●Webpage: ○ Increase the amount of student’s who access the UPUA webpage ○ Ensure that everyone who accesses it finds it “very easy” to navigate

Problems We Have Encountered... ● Updated website post spring break o Similar revisions to what we were proposing ● Early communications with UPUA president indicate change in direction of project o New election means new executive board o Implementation of plan is not realistic

received from UPUA president

Strategy for addressing these problems Due to the unrealistic time frame, we as consultants have opted to create a training package that will allow the new UPUA marketing executives to take our ideas and implement them for Fall 2015

Explanation of Strategy ● Create Training Package PowerPoint for UPUA o Problems with current UPUA marketing o Research of effective student government marketing o New Marketing Team positions

Due to the change in project direction, we have had to make changes to our schedule Current Progress

● Week of March 22nd- Initial contact with UPUA/ Allow UPUA to review proposal ● Week of March 29th - Receive feedback from UPUA and create initial survey ● Week of April 5th - Preliminary research and create draft of training package ● Week of April 12th - Receive feedback on training package and make appropriate revisions ● Week of April 19th - Continued research on social media and website with updates to training package ● Week of April 26th - Deliverables due Updated Schedule

Team Member Responsibility ● Katie: Website Designer ● Taryn: Social Media Specialist ● Victoria: Team Communication Liaison ● Jen: Training Package Creator ● Vince: Researcher

Future Steps ●With extensive research from other Big Ten student governments -> create training package for UPUA ●Receive feedback and adjust deliverables accordingly