California Mental Health Services Authority Joseph Robinson, LCSW, CADC-II Program Manager – Each Mind Matters Statewide Prevention and Early Intervention.

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Presentation transcript:

California Mental Health Services Authority Joseph Robinson, LCSW, CADC-II Program Manager – Each Mind Matters Statewide Prevention and Early Intervention CA Coalition for Mental Health Rapid Response Network January 27 th, 2016

Background 2  High Profile Incidents  Requests to Respond

Goal 3  Create resources for community-use following crises involving mental health  Rapidly respond following crises involving mental health

Work To Date 4  20 Members  Pre-meeting Interviews  2 In-Person Meetings  Communications Plan Outline

Communications Plan Outline 5  Explaining the process for sharing information during each phase of the response  Breaking News  Stigmatizing Incident(s)  Misinformation / Misstatement / Mischaracterization  Revelation of Diagnosis  Law Enforcement Incidents  Develop broad network of informed spokespeople

EMM’s Responsibilities 6  Connect  Correct  Protect

CONNECT- Facilitator 7  Offer empathy and support to the affected community  Reassure the EMM community  Distribute messages to and through the mental health community  Offer information, resources, and experts to the media

CORRECT- Info Hub & Communication Channel 8  Offer correct information  Support with facts and contact  Serve as a pipeline of accurate, helpful information

PROTECT- Guardian 9  Neutralize fear with facts, information, and contact  Protect the progress of the movement  Reinforce commitment to and reassurance with EMM community  Protect against future threats by maintaining connections, promoting factual information and stories

EMM’s Roles 10  Facilitator  Information Hub  Communication Channel  Guardian

EMM’s Approach 11  Attack misinformation, not the Opposition  Remain positive  Use information, facts, and stories  Explain, not complain  Educate and Empower

Next Steps 12  Building out the spokesperson database  Explaining the process for sharing information during each phase of the response  I.E. “Phone Tree”  Materials Development  Spokesperson Training

Contact Information 13 Joseph Robinson Each Mind Matters Outreach & Engagement eachmindmatters / eachmindmatters Vicky Lelash RSE