California Mental Health Services Authority Joseph Robinson, LCSW, CADC-II Program Manager – Each Mind Matters Statewide Prevention and Early Intervention CA Coalition for Mental Health Rapid Response Network January 27 th, 2016
Background 2 High Profile Incidents Requests to Respond
Goal 3 Create resources for community-use following crises involving mental health Rapidly respond following crises involving mental health
Work To Date 4 20 Members Pre-meeting Interviews 2 In-Person Meetings Communications Plan Outline
Communications Plan Outline 5 Explaining the process for sharing information during each phase of the response Breaking News Stigmatizing Incident(s) Misinformation / Misstatement / Mischaracterization Revelation of Diagnosis Law Enforcement Incidents Develop broad network of informed spokespeople
EMM’s Responsibilities 6 Connect Correct Protect
CONNECT- Facilitator 7 Offer empathy and support to the affected community Reassure the EMM community Distribute messages to and through the mental health community Offer information, resources, and experts to the media
CORRECT- Info Hub & Communication Channel 8 Offer correct information Support with facts and contact Serve as a pipeline of accurate, helpful information
PROTECT- Guardian 9 Neutralize fear with facts, information, and contact Protect the progress of the movement Reinforce commitment to and reassurance with EMM community Protect against future threats by maintaining connections, promoting factual information and stories
EMM’s Roles 10 Facilitator Information Hub Communication Channel Guardian
EMM’s Approach 11 Attack misinformation, not the Opposition Remain positive Use information, facts, and stories Explain, not complain Educate and Empower
Next Steps 12 Building out the spokesperson database Explaining the process for sharing information during each phase of the response I.E. “Phone Tree” Materials Development Spokesperson Training
Contact Information 13 Joseph Robinson Each Mind Matters Outreach & Engagement eachmindmatters / eachmindmatters Vicky Lelash RSE