1 International Pop Polls

Methodology 2 In these pop poll graphs, awareness and popularity are indexed against the average scores for each territory. Stars’ awareness and popularity are mapped out so that they land in one of four quadrants based on whether they have high or low awareness and popularity relative to the norm for that territory.

Methodology 3 The ideal marketing scenario for a territory is for a star to land in the top right quadrant, “Superstar”, which would indicate that the star has both high awareness and high popularity. The Brad Pitts and Will Smiths of the world occupy that very top right corner. Conversely, if a star lands in the bottom left quadrant, “Underperformer” (low awareness, low popularity), it would indicate that the star is challenged from a marketing perspective. Note all fielding dates, and the fact that not all stars’ graphs are presented at the same scale (see awareness and popularity index scores along the axes for reference). Popularity score = “one of my favorites” + “very good”

Denzel Washington 4 SUPERSTAR: High awareness, High popularity

Denzel Washington 5 Denzel Washington is very well-known across all territories, with over 9 in 10 moviegoers recognizing him in Australia, Brazil, Germany, Mexico, Spain, and the UK. He’s also extremely well-liked in all territories tested, earning his highest scores in Germany, Spain, Australia, and the UK. Older audiences are slightly more likely to know of him and like him. Denzel Washington is very well-known across all territories, with over 9 in 10 moviegoers recognizing him in Australia, Brazil, Germany, Mexico, Spain, and the UK. He’s also extremely well-liked in all territories tested, earning his highest scores in Germany, Spain, Australia, and the UK. Older audiences are slightly more likely to know of him and like him.

Chloë Grace Moretz 6 NICHE APPEAL: Low awareness, High popularity UNDERPERFORMER: Low awareness, low popularity UNPOPULAR: High awareness, Low popularity SUPERSTAR: High awareness, High popularity

7 Moretz is not yet well-recognized internationally, earning awareness scores below the territory average in all territories. Among the relatively few that know of her, she earns soft to moderately good popularity scores, with young males tending to be the most favorable towards her. Chloë Grace Moretz