AI.COMM OVERVIEW Mark Rasmuson AED January 23, 2008

AI.COMM Objectives USAID-funded project to provide communications technical assistance in pre-outbreak, outbreak, and post- outbreak situations to: Reduce exposure risk; Enhance national capacity; and Promote long-term behavior change related to AI

AI.COMM Country Activity  Afghanistan  Azerbaijan  Bangladesh  Burkina Faso  Cambodia  Cameroon  Cote d’Ivoire  Democratic Republic of the Congo  Jordan  Ghana  Indonesia  Laos  Nepal  Niger  Nigeria  Pakistan  Southern Sudan  South Africa  Togo  Somalia  Vietnam  Yemen

Capacity Building and Training Small commercial farmers Ministries of Health and Agriculture Communication staff Women’s Unions Poultry Associations Veterinarians, Lab Technicians First Responders NGOs Ag Extension & Health Workers

Advocacy and Media Orientation Media Orientation for Journalists – Print and Broadcast Media

Job aids and booklets  Farmers (biosecurity and outbreak)  Poultry cullers  Poultry vaccinators  Human health workers and health facility administrators  Government officials (on culling) In English, Russian, French, Arabic

Manuals and Guides  Emergency Risk Communication Guide  Workplace Guide  Media Orientation Training Guide  Advocacy Guide

Human Pandemic Communication Work  Literature review of communication plans in the public, commercial, and NGO sectors to prepare and respond to pandemic influenza  Review and recommendations on communications and capacity-building for Community Health Workers and households  Participation in global partnership led by IFRC to engage civil society in pandemic preparedness

Communication planning for pandemic preparedness  Advocacy for broad and deep multisectoral planning (health, food security, livelihoods)  Research on consumer perceptions of risk and feasibility of protective behaviors (e.g. social distancing, stockpiling)  Communication strategies that span from mediated risk communication to interpersonal communication training for community workers