Ideas on Integrating Lottery and Shops Anthony Lord Trading Company Manager St Ann’s Hospice, Manchester.

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Presentation transcript:

Ideas on Integrating Lottery and Shops Anthony Lord Trading Company Manager St Ann’s Hospice, Manchester

Areas covered directly by Trading Lottery Shops Merchandise

Anthony Lord Trading Company Manager Brian Goode Lottery Manager Pam Senior Shops Area Manager 2 Canvasser Lottery Collectors 11 Shops

Lottery Membership Generation Telephone Campaign Hospice Newsletter mailing Bumper draw Door to door canvassing Using Hospice shops

Two different approaches 1.One-off sale of single tickets for a future draw 2.Asking people to sign up as Non-cash paying Lottery members

One-off tickets Sold in advance for future draws Normally allow 4-6 weeks for shops to sell tickets tickets sold in the better shops Dependant on individual Managers and Volunteers Prizes for the top sellers, feedback results at Managers meetings

Lottery sign-ups Managers and volunteers canvass customers to become new members We pay £6 commission for every member signed up Incentive for the Manager to increase their earnings Managers must buy into the scheme to sell it

In-shop Promotion Applications are clearly visible and available Staff are fully briefed on all aspects of the Lottery – know what they’re selling Staff use different techniques i.e. asking, bag stuffing etc. Advertise the lottery in the shop!

Has it helped? On average 4-5 new members per shop per week That’s new members per week The good news….. Not everyone claims their commission!

Current Lottery Results Number of Members (29/8/08)-17,910 (All-time record) Average number of players for ,043 8 of our 10 best weeks for players in the draw have been this year Currently 61.82% are non-cash members Average collection rate for the year is 90.56%

Any Questions?