NCM Confidential OUTLOOK $2.221M vs. $3.042M

EXPOSURE FX Budget built with a CAD $1.1 to $1US; now $1.2 Estimation of full exposure $ 42K Elites ~ $ 20K Medals ~$10K US Media ~$7K Bags ~$5K Bib market; if registration drags on we are exposed to $50K planned revenue from bib market Monitoring Charity Bibs vs consumption and adjusting caps NCM Confidential

OTHER Insurance renewed inc. $2M D&O New Hire JD drafted & under review by team Stirred on discussion on ‘reset RO’ by the team and how we integrate Events inc Event Strategy Promotion Communication Further discussion next week but team feels we should all be aligned before we hire, small delay Richmond – numbers ~350 (down). Competition & timing plus ‘stale??’ Goodwill reconfirmation – NCC and City Hall meetings NCM Confidential

RUN OTTAWA ORGANIZATION FUNCTIONAL BOARD President & RD (John Halvorsen) President & RD (John Halvorsen) Race Director & Event Operations (Joe DuVall) Race Director & Event Operations (Joe DuVall) Media and Marketing Director (Susan Marsh) Media and Marketing Director (Susan Marsh) Event & Membership Director (Al Macartney) Event & Membership Director (Al Macartney) RD events Contractors & Suppliers Volunteer Race Committees Public Agencies & Permits Marketing & PR mgmt Agency mgmt VIP Services Media relations Web & Social media Special Events Volunteers Members / Services / Communications Sponsors & Partners Charities/Charity Program Membership & Events Coordinator (TBD) Membership & Events Coordinator (TBD) Admin (TBD) Admin (TBD) EXPO Cord [contract] (Jim Robinson) EXPO Cord [contract] (Jim Robinson) Race Coordinator Assistant contract] Dave Morrow Race Coordinator Assistant contract] Dave Morrow Expo Planning Vendor booking Expo Suppliers ORW and ARMY RUN Halogen Fuse Vanessa Contractors NCM Confidential

RUN OTTAWA MEMBERSHIP AND EVENTS COORDINATOR The Membership and Event Coordinator will be responsible for working on establishing and managing the membership component of Run Ottawa encompassing activities and communications for Run Ottawa members. The position will also encompass developing and organizing activities/communications targeted at enhancing the influence of Run Ottawa outside of the membership. Summary: The Membership and Event Coordinator will be responsible for organizing, managing and promoting Run Ottawa events, activities and communications servicing both members and the local running community. ________________________________________ Main duties Participation and Event Coordinator perform some or all of the following duties: Complete a full and complete audit of the current Membership Database. Maintain and update membership and participant database. Working with the Run Ottawa Team, the M&EC will establish a new membership plan based on tangible benefits and incentives. Develop and promote established running events targeted at members and non-members with the goals of servicing existing members, attracting new members and to influence the running community in general. Develop and organize social events/participation runs for members and non-members. Develop and organize run-hosting opportunities with Run Ottawa partners, e.g. Ottawa Congress Centre, Tourism Ottawa and other large organizations that host major conferences in the city. Develop and manage a membership reward program for Run Ottawa volunteers. Develop an Awards Program for Run Ottawa events Manage website communication members & nonmembers on activities offered in partnership with the Media/Marketing director Establish and manage social media platforms for Run Ottawa in real time. e.g. Twitter and Facebook with support from Event Manager and Marketing Director. Provide full and complete post event reports to the Run Ottawa team after each and every RO event and activity. NCM Confidential

EVENT STRATEGY SUMMARY To be continued NCM Confidential