Communications Update June 2009 Network Meeting Portland, Maine

The Communications Team Communications and Publications Manager Senior Graphic Designer and Marketing Specialist Web Content Specialist

6 months Bookstore Website

Top-Secret Discount State offices receive any promotional discount or sale price PLUS their 20% discount Order through Enter NETWORK into the promotion box at checkout Please do not share this discount with anyone, even close partners. Discount is for state offices only.

New website New look, easier to navigate Updated and reorganized content, new resources Allows users to submit content more easily Better highlights the work of our state and members

Highlighting members and state office work

Upcoming Publications The CSD professional development book, adapted from annual CSD institute Fundamentals of Service-Learning Course Construction, new edition Compact Current, published 3x/year. Lead article on a innovative service-learning program in Connecticut College

Growth Areas Increase visibility Create messaging on what we do and why it matters Improve branding

Growth Area: Visibility Increase visibility by celebrating and promoting campus civic engagement work – National office to write stories celebrating member achievements – Build and maintain solid base of press contacts – Use new media (YouTube, Facebook, Twitter, etc.) to broaden reach

Growth area: Messaging Provide clear, concise messaging – Who we are, what we do, and why it matters – For use in grant proposals and other forms of fundraising, communications with members and public – Will come out of work you are doing with visioning

Growth area: Branding Improve branding – Provide better graphic support to state offices – Create cost-effective system for our website to be easily adapted and maintained by state offices (long-term goal) – Create comprehensive editorial and graphic standards guidelines for network

The Power of the Network; The Power of the Brand

Questions? ??????