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Why should you advertise with The Collegian?  Award-winning  90+ years of excellence  Effectively reaching Gen-Y population

So what is The Collegian? The Collegian is an award winning, student run newspaper and news source that is distributed three times per week. (Mon, Wed, Fri) Sections within The Collegian News Opinion Arts & Entertainment Sports The Collegian is a fantastic way to target your specific demographic through three different platforms. Newspaper(Print) Online Mobile Application

Did I mention Award Winning? California College Media Association (CCMA), 2012 Print Best Editorial, 2nd place Best Photo Illustration, 3rd place Best Cartoon, 2nd place Best News Page Design, 3rd place Best Sports Page Design, 2nd place Best A&E Story, 1st place Best B&W Ad, 2nd place Best Feature Page Design, 3rd place Best Online Ad, 1st place Advertising Best Online Ad, 1st Place Best Color Advertising, 3rd Place Best Group Promotion, 3rd Place Best Online Promotion, 3rd Place Advertising Best Group Promotion, 3rd Place Best Special Section, 1st Place Best Color Ad, 2nd Place Best Video, 3rd Place California College Media Association (CCMA), 2011 Print Best News Series, 2nd Place Best Feature Story, 2nd Place Best News-Page Design, 2nd Place Best Cartoon, 2nd Place Best Editorial, 3rd Place Best Arts & Entertainment Story, 3rd Place Best Features Photograph, 3rd Place Best Infographic, 3rd Place

What is your target demographic? The Collegian will reach your demographic whomever it may be… Gen-Y’s Male (42% of population) Female (58% of population) African American Hispanic International Students Native American Need we say more… Source: Re:fuel Media Marketing, January 2011

Why “Gen-Y” (born ) The Common Misconception & Hard Facts Between the ages of 12-30, they are the next dominant generation Represent 1/3 of the population Big Spenders $170 million annually Raised as consumers Grew up in media-saturated, brand-conscious world Tech savvy Spend 1/3 of their lives online! Source: Re:fuel Media Marketing, January 2011

So what’s so good about Advertising to Gen-Y? Majority of the students at Fresno State fall into this category. So what? you say… Many students have jobs Have SIZEABLE incomes and Parental support! Source: Re:fuel Media Marketing, January 2011

The Population of Fresno State Current Student Enrollment 23,000 Staff and Faculty 2,099 Source: Institution Research Assessment and Planning at Fresno State

Will my Advertisement even get noticed? 53% of students read 3 or more of the last 5 issues of their campus newspapers. Students spend an average of 13 minutes reading each their newspaper issues. Nearly 75% of students read the ads in their school newspapers. Source: Re:fuel Media Marketing, January 2011

But will it bring them to my business!? 70% of students have been motivated to take some sort of action by reading an article or advertisement. 78% of all students use coupons or promo codes. Source: Re:fuel Media Marketing, January 2011

Three different Platforms, Three times the exposure! Newspaper (Print) Online Mobile Applications

The Classic Newspaper Publishes three (3) times a week The Collegian offers seven (7) different ad sizes Prints 3,500 issues on Monday and Wednesday Prints 3,000 issues on Friday

52 Convenient and Strategically placed newsstands maximize exposure! Newspaper Stand Locations

Online... All The time! THE GOOD NEWS The Collegian Online is Nationally recognized for its excellence Advertise with The Collegian Online and connect to a widely diverse population Gen-Y is the majority of Fresno State and they are connected 24/7

Mobile Application, Goes where you go! The new Collegian Mobile App was released in the summer of 2013 and is already exploding in popularity! ALL THAT IS MISSING IS YOU! Advertise with the Mobile App and go with your market in their pocket where ever they go!

The Classic Print Ad Rates

Proven ways to advertise… and be the MOST Effective! Frequency Frequency Frequency! Add a splash of Color to your Ads! Eye Catching – Stick out from your competition Utilize the Special Edition issues! Integrated campaigns.

The Online Advertising Rectangle (300x250 Pixels) Monthly: $300 Weekly: $150 Skyscraper (160x600 pixels) Monthly: $250 Weekly: $125 Leaderboard (728x90) Monthly: $350 Weekly: $175 Static Rectangle (300x250 pixels) Monthly: $500 Frequency Discount 1st month full price 2nd 10% off 3rd 20% off 4th 30% off 5th 40% off 6 and more 50% off ( Excludes Static Ad)

Mobile Tiles that go with you Premium Home Screen Tile $150 a week $400 a month $990 a semester Home Screen Tile $100 a week $350 a month $900 a semester Banner Ads $50 a week $175 a month Notification Offers $100

How can you get started? Flexible Payments Multiple run dates FREE ad design

What are you waiting for? Advertise with us today!!!