SOCIAL MEDIA. Social Media  A category of sites that is based on user participation and user-generated content. They include social networking sites.

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Presentation transcript:

SOCIAL MEDIA

Social Media  A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction. --SearchEngineWatch.com glossarySearchEngineWatch.com glossary  [Also, wikis and blogs] Other key words: participatory, web 2.0, folksonomies (the practice of catgorising content through tags).

Facebook & MySpace  Over 100 million users (overtook MySpace in April 2008).  85% of college students use Facebook  Myspace owned by Fox Interactive Media  Facebook owned by Mark Zuckerberg (former Harvard student)  Advertising (people want an integrated experience, not separate banner advertising)

Facebook  A marketer can target users by  workplace (ranging from the French Embassy in the US to Exxon-Mobile)  countries (over 30 countries)  interest (”A Clockwork Orange” to Judaism)  and other data.

You can even create your own:  Create your own social networking site at (but what would be the benefit when FaceBook and MySpace already have the members?)  Create your own Wiwki at  Create your own 3D world at  Create your own blog at  Hold a web conference (free) at

RSS Feeds  How to get updated content regularly

Uses of Social Media  Why do you use Facebook? How does it compare to Myspace? What about Twitter?  What are other uses of social networks?  How do you use wikis?  What are other uses for wikis?  How do you use social bookmarking and news sites such as Digg and Del.icio.us?  What are some other uses of social bookmarking sites?  How do you use blogs?  What are other uses for blogs?

Web 3.0 – Semantic Web  (Also called “Intelligent Web”)  Natural Language Processing  Artificial intelligence allowing machine learning for more intuitive experience  allows data to be shared and reused across application, enterprise, and community boundaries.  Open Identity: roaming portable identity and personal data

 QUESTIONS?