FredericksburgChamberWebinars.org Business Academy

FredericksburgChamberWebinars All Rights Reserved 2 Why Market Your Business Online?

FredericksburgChamberWebinars All Rights Reserved 3 Who Am I And Why Should You Listen to Me? Business Consultant Work with businesses to be found online Partner Business Training Team Spend several hours every week to stay current with online changes David Proctor

FredericksburgChamberWebinars All Rights Reserved 4 What is SEO? Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the unpaid (“natural” or “organic”) search results.

FredericksburgChamberWebinars All Rights Reserved 5 Paid Listings Organic Listings Google+ Local

FredericksburgChamberWebinars All Rights Reserved 6 Yahoo Bing

FredericksburgChamberWebinars All Rights Reserved 7 SEO is inbound marketing Getting your products and services in front of prospective customers at the moment they are actively looking SEO doesn’t interrupt With SEO you are earning and building trust

FredericksburgChamberWebinars All Rights Reserved 8 Misconceptions SEO is free marketing! SEO doesn’t work SEO is black magic SEO is rocket science SEO is illegal

FredericksburgChamberWebinars All Rights Reserved 9 REALITY: SEO is a legitimate marketing strategy practiced by almost all of the world’s most successful companies

FredericksburgChamberWebinars All Rights Reserved 10 Who Cares? There are over two billion people online 93% of online experiences begin with a search engine The majority of web traffic is driven by the ‘Big Three’ search engines-Google, Bing and Yahoo

FredericksburgChamberWebinars All Rights Reserved 11

FredericksburgChamberWebinars All Rights Reserved 12 #1 Position = 674 calls/month #2 Position = 190 calls/month #3 Position = 138 calls/month

FredericksburgChamberWebinars All Rights Reserved 13 Benefits of SEO Boost website traffic Increase visibility among target audience Build relationships and influence Increase sales (gain new customers) The big guys can’t out bid you!

FredericksburgChamberWebinars All Rights Reserved 14 Downsides of SEO Can be slow to get results Somewhat out of your control Requires consistent effort over time No guarantees

FredericksburgChamberWebinars All Rights Reserved 15 Let’s Get Started With The 7 Secrets

FredericksburgChamberWebinars All Rights Reserved 16 # 1 It all starts with keywords Knowing your target keywords is your first step –Google Keyword Tool Choose your battles Don’t spread yourself too thin

FredericksburgChamberWebinars All Rights Reserved 17 # 2 Content is King Search engines “feed” on content Train Google to keep crawling and indexing your site Don’t worry about keywords; just keep things relevant (most of the time) “Naturally” include your keywords in your content

FredericksburgChamberWebinars All Rights Reserved 18 #3 Have an active social media presence Social is becoming more important to search engines Add sharing buttons to your website to promote sharing!

FredericksburgChamberWebinars All Rights Reserved 19 #4 Get links from other high value sites A link is like a vote for your site Some votes matter more than others More links = GOOD –As long as they are relevant

FredericksburgChamberWebinars All Rights Reserved 20 # 5 Video Google LOVES video! Roll the camera regularly! Use your keywords in the video and the video title

FredericksburgChamberWebinars All Rights Reserved Leverage Channels Examples include: - YouTube - Amazon - Craig’s List - Pinterest Get your content on them They will rank!

FredericksburgChamberWebinars All Rights Reserved 22 # 7 Optimize for local Include local keywords throughout content and site Add your local address to your site Add your local phone number Get listed in all local directories Create local videos Get links from local organizations and businesses (hint – your local chamber)

FredericksburgChamberWebinars All Rights Reserved 23 Create content for people Not for search engines If people like your content, Google will take note… Make it personal-share your story Be consistent over time

FredericksburgChamberWebinars All Rights Reserved 24 SEO: Not a Slam Dunk Time commitment ($) Content creation Link building (can be laborious, slow) Time required to achieve results Finding consultants you can trust

FredericksburgChamberWebinars All Rights Reserved 25 SEO: It’s worth it! The ROI of SEO is well documented A highly ranked website works 24/7, when your sales team is asleep A well-ranked website is a very sellable asset

FredericksburgChamberWebinars All Rights Reserved 26 Questions????

FredericksburgChamberWebinars All Rights Reserved 27 HomeworkAssignment Homework Assignment Google “Keyword Tool” and pull up the first listing Type in what you think people are looking for to find you – Exact Match – Only show closely related Download to Excel Study and see who is listed in the top 3 positions for the top keywords – IS IT YOU?

FredericksburgChamberWebinars All Rights Reserved 28 NextWeek Next Week Google+ Local Secrets –More on Keywords and target audience –We will build the perfect Google+ Local Listing –We will create an author box