Broadband Panel: NASUCA Mid- Year Meeting Debra Berlyn Consumer Policy Solutions.

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Presentation transcript:

Broadband Panel: NASUCA Mid- Year Meeting Debra Berlyn Consumer Policy Solutions

Broadband… Where it is: 63% of adults have broadband in their home Where it ain’t: Only 30% age 65 and older have broadband in their home Where it oughta be: In every home, regardless of age, income, ethnic background or other factors.

Reasons for not having broadband at home* Relevance50% Price19% Availability17% Usability13% * Pew Internet & American Life Project, April 2009

Demographic Reasons for not having broadband (or Internet access)* For those Age 65 + Relevance44% Availability26% Price27% Usability59% *Pew Internet & American Life Project April 2009

Other Barriers to Adoption and Retention of Broadband Online Safety and Privacy is a very important or somewhat important issue to online users 95% feel that Internet safety is a very important or somewhat important issue to them; 97% feel that protecting personal privacy is very or somewhat important to them; 56% do not have enough or not privacy at all online. Across generations, protecting personal privacy is very or somewhat important to 99% of older Americans, 98% of parents and 93% of teens