Tobacco Advertising Si Johnson PHIL 321 Ethics of Design

 1910: Brosch experiments with tobacco carcinogenesis on guinea pigs  1915: POETRY: Tobacco is a dirty weed. I like it. It satisfies no normal need. I like it. It makes you thin, it makes you lean, It takes the hair right off your bean. It's the worst darn stuff I've ever seen. I like it. --Graham Lee Hemminger, Penn State Froth, Tobacco Tobacco.org  : US JOINS WORLD WAR I: Cigarette rations determined by market share, a great boost to Camel, which had over a third of the domestic market.  1935: ADVERTISING: Babe Ruth: "Ask your dentist why Old Golds are better for the teeth." History

Tobacco.org History  1909: SPORTS: Baseball great Honus Wagner orders American Tobacco Company take his picture off their "Sweet Caporal" cigarette packs, fearing they would lead children to smoke.  The shortage makes the Honus Wagner card the most valuable of all time, worth close to $500,000.  1912: SINKING OF THE TITANIC Men in tuxedos are observed smoking cigarettes as they await their fate.  1922: REGULATION: 15 states have banned the sale, manufacture, possession, advertising and/or use of cigarettes.

Who Designed It?  Each tobacco company is the designer of their own ads  In early ads artist were hired to paint or sketch the ads  As times progressed the ads were sent to printing companies for mass production

What Meaning Did it Create  Created a stereotype that women had to smoke to fit in  Lack of understanding health risks put peoples lives at risk  Showed the youth that it was ok for their parents to harm themselves  Showed that tobacco is an addictive drug

Doctors Promoting Smoking goretro.blogspot.commindguerrilla.net Ethics

Using Youths in Advertising Ethics

Iconic Figures Ethics

Aesthetics  Women felt glamorous smoking  Were not concerned with the health risks  Doctors promoted weight loss in men and women by smoking