The best way to advertise The best way to advertise.

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Presentation transcript:

The best way to advertise The best way to advertise

Types of outdoor advertising Billboards Street furniture Transit forms Alternative forms

Billboard Adverts – From Then To Now The invention of Lithography The first billboard was displayed at the Paris Exposition Highways were found to be subject to much higher usage once drivers began to dominate the roads Tobacco advertising became restricted. Now - we pass brightly coloured printed outdoor advertisements in so many innovative locations on a daily basis.

6 basic rules of billboard advertising 1.For Billboards, Six Words or Less is Ideal. 2.Get Noticed, But Don’t Make Your Billboards a Huge Distraction. 3.This is Not the Time for Direct Response. 4.Billboards Should Be Smart, But Not Too Clever. 5. The More Billboards, The Better. 6.Don’t Say It, Show It.

Penline Tape

Economist Light Bulb

Thorntons

3M 3M

Conclusion