‹#› 1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0) | | Boost your marketing Attend at least 1 full session and ask a question to be entered into the draw to win an iPad Pro. Questions will be answered in the Q&A session taking place February 23 rd 2016

‹#› 1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0) | | marketing webinar series SESSION 01 Laying the groundwork

1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0) | | LAURA HARRISON Based in the UK We have Fish ‘n’ Chips for lunch on a Friday! 10 year history working with Seagate Who are we? DAVE BLACKCHRIS BARNETT Digital marketing agency

1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0) | | What do we do? marketing, design, coding, reporting and much more … SPP Newsletter since when it was called Knowledge Drive! B2b and B2c Seagate comms for US and EMEA Eloqua certified … but we’re here to talk about Marketing

1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0) | | marketing can get a bit of a bad rep Spammers!Poor man’s web design gremlin #make better Aaron Simmonds

1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0) | | But we love it! And here’s why you should too: Over 80% of content marketers use marketing - CMI "B2B Content Marketing Research" (2014) 72% of US consumers say that is their favored conduit of communication with companies they do business with. 61% say they like to receive promotional s weekly and 28% want them even more frequently. - MarketingSherpa (2015) comin/article/396332/ comin/article/396332/ marketing delivers the highest ROI (about $44 per dollar spent, on average) of any digital marketing tactic. (SEO is second, and banner ads have the lowest ROI.) - Mark the Marketerhttp://markthemarketer.wordpress.com/2014/02/18/73-astonishing- -marketing-statistics- you-need-to-know/ you-need-to-know/ Open rates are pretty steady for B2B, hovering around 30%. B2C open rates, on the other hand, spanned from 30.5% to 34.9%. - Hubspot (2015) # geeks

1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0) | | What are the must-haves? “The fold?” Call-to-action (CTA) View online link Incentive Subject line Legals and unsubscribe

1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0) | | Get your opened with the right subject line Keep it clear, concise, and of a sensible length Avoid spam trigger words such as “Free” and “Help” (there are online tools to help with this) Check out new trends such as emojiis and things in square brackets AB split test your subject lines to see what works for your own audiences Subject line

1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0) | | We tested ours on you! SUBJECT LINE: [Webinars] Boost your marketing Laura! AB SUBJECT LINE: [Webinars] Boost your marketing! Personalised subject line was more opened and clicked than emojii in subject line US and EMEA English-speaking SPP audience

1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0) | | Preheader text Short summary text that follows the subject line Many mobile, desktop and web clients show them We recommend characters Can/should be hidden in the design

1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0) | | Calls to action Don’t be confusing – have 1 main CTA, then use hierarchy for the others Make as much as you can clickable! Buttons should be HTML – check out bullet-proof buttons Use pressure-free language like Find out more instead of Buy now or Sign up now! Have a call-to-action above “the fold” Call-to- action (CTA) “The fold?”

1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0) | | Legals and unsubscribe Privacy policies, copyrights etc if required Terms and conditions if doing a prize Always ensure people can unsubscribe Subscription preferences / manager are preferred A reply-to from address is a nice touch instead of

1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0) | | Make it responsive Having a mobile layout means: No pinch and zoom Bigger text sizes Tappable CTAs Less scrolling by hiding unnecessary elements Even swap content for something more approriate to that format A recent industry report showed that mobile accounts for 54% of all opens, with iPhone leading the way at 32.2% - Litmus (November 2015)

1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0) | | Make it accessible Link to web version Styled alt text Colour blindness view Our invite with images turned off

1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0) | | Time it well

1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0) | | Template vs bespoke? Good for consistency Use for more general comms Do-it-yourself Good for stand-out Product launches Get the experts in

‹#› 1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0) | | This has been… SESSION 01 Laying the groundwork

‹#› 1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0) | | Tune in next time for… SESSION 02 Pushing the boundaries Covering animation, interactivity and testing across different clients

‹#› 1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0) | | Got a question? If you’ve made it this far and have been listening live, why not submit a question for our Q&A session in February, where we’ll look in-depth at your feedback, and you could be in with a chance of winning an iPad Pro.