Types of Communication and Communication Model Mr. Clint John Dominic L. Esquivel – ENSP2 X04 FEU TECH Types of Communication and Communication Model

“Communication is a skill that you can learn “Communication is a skill that you can learn. It's like riding a bicycle or typing. If you're willing to work at it, you can rapidly improve the quality of every part of your life.” -Brian Tracy

Introduction For decades, man has known the importance of communication. Today, with various means by which one can communicate, it has become much easier to communicate a message to the other party, than it was several decades ago. Every organization, no matter what their expertise and where they are situated, and what scale they operate, realize and value the importance of good communication. This communication for organizations takes place both within the organization as well as with other outside stakeholders outside. Therefore, it is vital for any business organization to understand the communication models out there, so they can use them for enhancing effective communication in the organization.

Understanding Communication Communication today is mainly of three types Written communication, in the form of emails, letters, reports, memos and various other documents. Oral communication. This is either face-to-face or over the phone/video conferencing, etc. A third type of communication, also commonly used but often underestimated is non-verbal communication, which is by using gestures or even simply body movements that are made. These too could send various signals to the other party and is an equally important method of communication.

The Basic Flow of Communication In this flow, the sender sends a message to the receiver and then they share the feedback on the communication process.

Elements of Communication 1. Information source - produces a message. 2. Transmitter – encodes the message into signals. 3. Channel – signals are adapted for transmission. 4. Receiver – ‘decodes’ (reconstructs) the message from the signal. 5. Destination – where the message arrives.

Different Communication Models

Shannon’s Model One of the earliest models of communication that introduced was Claude Shannon's model. This was introduced in 1948. This laid the foundation for the different communication models that we have today, and has greatly helped and enhanced the communication process in various fields. This model can be considered as the granddaddy of many later communication models.

Shannon’s Model The diagram above clearly illustrates how communication takes place, and also helps one to determine what could go wrong. In Shannon's model, the information source typically refers to a person, who then sends a message with the use of a transmitter.

Shannon’s Model This transmitter could be any instrument today, from phones to computers and other devices. The signals that are sent and received can be vary depending on the method of communication. The box at the bottom called NOISE refers to any signals that may interfere with the message being carried. This again would depend on the method of communication. The receiver is the instrument or the person on the other side that receives the. This model is the simplest models to understand the workings of the communication process.

Berlo’s Model Another famous communication model is Berlo's model. In this model, he stresses on the relationship between the person sending the message and the receiver. According to this model, for the message to be properly encoded and decoded, the communication skills of both the source and the receiver should be at best. The communication will be at its best only if the two points are skilled. Berlo's model has four main components and each component has its own sub components describing the assisting factors for each.

Berlo’s Model

Schramm’s Model Schramm on the other hand, emphasized in 1954 that both the sender and the receiver take turns playing the role of the encoder and the decoder when it comes to communication.

Schramm’s Model These models have been followed by various other models such as the 'Helical' model, Aristotle's models and several other models. You should always keep in mind that each of these models has both their advantages and disadvantages. While some communication models try to break down the whole process in order to make it easier to understand, they are not always as simple as they seem. There are several complexities involved in communications models. This is one thing that needs to be carefully understood in the process of understanding how these models work.

Aristotle’s Model Aristotle, your well known Ancient greek thinker, unveiled an operation involving by oral communication within his / her creating 3 hundred years prior to the birth involving Christ. The task is regarded worthy inside analyze involving modern day communication. He articulates of any communication practice consisting of a new loudspeaker, a message and also a listener.

Aristotle’s Model Aristotle pointed out that the person at the end of communication process plays the key role to whether or not communication takes place.

Lasswell’s Model Harold Lasswell, a politics scientist, designed a communication exchanges type mixing the main elements of communication exchanges. His model has become widely discussed given that 1940s. He or she expressed the actual type because, “Who affirms exactly what, in which funnel, to be able to which, in doing what effect. ” Which means, Lasswell’s style of verbal exchanges consists of several parts- Sender (who), Message (what) in addition to receiver (whom). Lasswell included solely the actual component-channel. The majority of modern-day theorists talk about these several areas of the actual communication procedure by employing diverse terminology.

Lasswell’s Model

The Riley’s Model John W. Riley and Matilda White Riley, a husband and wife team of sociologists pointed out the importance of the sociological view in communication. They developed a model to illustrate sociological implications in communication. 

The Riley’s Model John W. Riley and Matilda White Riley, a husband and wife team of sociologists pointed out the importance of the sociological view in communication. They developed a model to illustrate sociological implications in communication. 

The Riley’s Model The mode indicates the communicator (C) emerges as part of a larger pattern , who sends messages in accordance with the expectations and actions of other persons and groups within the same social structure. it is also true in the case of the receiver (R) in the communications process. in addition, both the communicator and receiver are part of an overall social system. The model clearly illustrates that communication is a two-way process.

Contemporary Model The modern day style of communication features developed primarily from the early on work associated with Shannon along with Weaver along with Schramm. These experts have been related to expounding on the process of communication in a way that may be useful in most situations.

Contemporary Model Off their work the ultra-modern as well as modern day style of communication developed. The normal regions of modern day style of communication incorporate communicator, encoding, information, moderate, recipient, decoding, and suggestions along with sounds.

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