The Marketing Mix Worksheet.

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Presentation transcript:

The Marketing Mix Worksheet

or “The Marketing Mix and the 2 Cs” The 4 Ps and 2 Cs or “The Marketing Mix and the 2 Cs”

Environ- mental Factors: Uncontrollable regulatory Marketing Mix: product social competitive price consumer place promotion technological economic BMI3C Unit 1

The 4 Ps and 2 Cs product price place promotion consumer competition BMI3C Unit 1

The 4 Ps and 2 Cs product price place promotion consumer competition The product is a good, service, idea, or event to satisfy the consumer’s needs. Examples? BMI3C Unit 1

The price is what is exchanged for the product, usually money. The 4 Ps and 2 Cs The price is what is exchanged for the product, usually money. product price place promotion consumer competition BMI3C Unit 1

The place is a means of getting the product into the consumer’s hands. The 4 Ps and 2 Cs product price place promotion consumer competition The place is a means of getting the product into the consumer’s hands. Examples? BMI3C Unit 1

The 4 Ps and 2 Cs Promotion is the means of communication used by the seller to inform the buyer. Examples? product price place promotion consumer competition BMI3C Unit 1

The 4 Ps and 2 Cs product price place promotion consumer competition The consumer is the individual or group of individuals who may use your product. BMI3C Unit 1

The 4 Ps and 2 Cs The competition is other firms that could provide a product similar to yours. Who competes with Nike? Pepsi? McDonalds? Ford? product price place promotion consumer competition BMI3C Unit 1