Introduction to Business & Marketing.  Review the following concepts:  Writing  POWER  Forms:  Email  Letters (cover, resignation, thank you) 

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Presentation transcript:

Introduction to Business & Marketing

 Review the following concepts:  Writing  POWER  Forms:   Letters (cover, resignation, thank you)  Memo  Business report  Company publication (brochure, online post)

 Reading: “active mental process of receiving & understanding a message”

1. Focus your mind 2. Summarize as you read 3. Make connections/form mental pictures 4. Build your vocabulary

 Speaking: “verbal communication”  HUGE part in marketing jobs

1. Persuade 2. Inform 3. Entertain

 Jargon: “specialized vocabulary used by a specific group”  Example:  IDK  LoL  hashtag (#)

 When is Jargon used?  Why is Jargon used?

 Reading  Reason to Read  Speaking  Why We Speak  Jargon

 Students will:  read 3 case studies  Answer questions about the case studies