Ivy She Sarah S. Song Lauren M. Stewart Ruirui Zhang Cottonelle Over or Under Campaign.

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Presentation transcript:

Ivy She Sarah S. Song Lauren M. Stewart Ruirui Zhang Cottonelle Over or Under Campaign

Parent company: Kimberly Clark American company paper-based consumer products Headquarter- Texas Brands

Parent company: Kimberly Clark

C ottonelle’s history Introduced in 1972 Used interchangeably with Kleenex “Be kind to your behind” Types of toilet papers

TV Commercials Website Networks: Facebook, Twitter Celebrities endorsement Campaign

Campaign: TV Commercials TV Commercial 1TV Commercial 2TV Commercial 3

Campaign: Websites

Campaign: Networks Facebook Twitter

Campaign: Celebrities endorsement Tori Spelling & Dean McDermott Cottonelle creates Family Debate- Over or under

Related to class Slogan: Be Kind to your Behind Uses celebrities and reference groups Humor Combination of television commercials, website & networks

References onelle-creates-family-debate-over.html