HUMANIZED BRANDS Annabelle Faiss, Farida Afifi, Lise Marguet

HUMANIZATION OF BRANDS Ancient timesNowadays

HUMANIZED BRAND:  When you establish humanity within a brand image.

BENEFITS CUSTOMERSCOMPANY Sales IInstant feedback Knowledge

WHY IT’S IMPORTANT?  Brand humanization leverages the power of networks

WHY IT’S IMPORTANT?  Humanized brands attract communities which are critical to brand survival

WHY IT’S IMPORTANT?  Social interaction drives other behaviours

HOW CAN WE HUMANIZED OUR BRANDS ?

9 STEPS: 1.Build an emotion connection 2.Reach out to other bloggers 3.Listen and respond with action 4.Publish 5.Introduce 6.Video blogging 7.Hustle for speaking engagements 8.Social media 9.Deliver on your promises

MARKETING IS ALL ABOUT CONNECTING WITH YOUR TARGET AUDIENCE !

EXAMPLE :  Why is Coca-Cola a humanized brand? It is more than just a company who sells refreshing drinks It is a part of daily life It makes people feel like the brand is more about them than about the brand

 Happiness MAIN SLOGAN HAPPY CAN HOW DID THEY BECOME A HUMANIZED BRAND?

 Creativity HUG MACHINE

 Personalization „SHARE A COKE“ CAMPAIGN 2.5 percent gain in sales over 1.14 billion impressions across social media

 Cultural aspects temporary tattoos of common Latino family names Pride in their heritage

 Online presence SOCIAL MEDIA

LINKS: outu.be

THANKS FOR YOUR ATTENTION ! Don’t forget to smile ;-)