Getting Started: Nonpartisan Voter Engagement for Nonprofits Presented by
Founded in 2005, Nonprofit VOTE partners with America's nonprofits to help the people they serve participate and vote. We are a leading source of nonpartisan training, materials and other resources for nonprofits doing voter engagement work. Find out more about our mission and partners on our site ABOUT US About
TODAY’S PRESENTERS Who Lindsey Hodel National Field Director Nonprofit VOTE Julian Johannesen Director of Research & Training Nonprofit VOTE
AGENDA Agenda Why Voting? Why Us? Making a Plan Being Nonpartisan Getting Started with… Voter Registration Working with Candidates Ballot Measures Voter Mobilization Resources
Our voices are not being heard Voter engagement and advocacy work go together Nonprofits have unique access and assets When we do this work, we are extremely effective! WHY VOTING MATTERS Why This Matters
Presidential years are good years to capitalize on the excitement and media coverage generated by the presidential race. There is a lot going on this year! The presidential race isn’t the only thing on the ballot. Far from it. OPPORTUNITY 2016 Opportunity
MAKING A PLAN
1.Establish Buy-In 2.Consider Opportunities to Engage 3.Set Goals 4.Learn about Voting and Elections 5.Staff Up and Training 6.Find Partners SIX STEPS TO PLANNING SUCCESS Planning
BEING NONPARTISAN
THE ONE RULE A 501(c)(3) nonprofit organization may NOT support or oppose a candidate for public office or a political party. A 501(c)(3) may not: Make an endorsement Donate money or resources Rank candidates on a single issue Being Nonpartisan
WHAT NONPROFITS CAN DO Nonprofits may conduct nonpartisan voter engagement activities designed to educate the public and help them participate in elections Voter Registration Voter Education Get Out The Vote (GOTV) Candidate Engagement Being Nonpartisan
GETTING STARTED WITH… Voter Registration Candidate Engagement Ballot Measure Advocacy Get Out the Vote
VOTER REGISTRATION
When: For the Nov. election start in July or Aug. Ramp up your activities as you near the deadline. Conduct a pilot of your registration efforts PLANNING A REGISTRATION DRIVE Voter Registratio n
Learn about registration in your state –Registration deadline –Online option? –Special requirements? –Eligibility for ex-offenders –Registering homeless voters –Address confidentiality Contact your local election officials REGISTRATION IN YOUR STATE Voter Registratio n Nonprofit VOTE’s Voting in Your State Tool: g/voting-in-your-state/ Fair Elections Legal Network’s Voter Registration Guides: ork.com
KNOW YOUR DEADLINE Voter Registration
Combine: Combine your voter registration work with a “Pledge to Vote” ask Updating: Ask “Have you updated your registration since you last moved?” KEEP IN MIND Voter Reg
MAKING THE ASK The Update Question: “Can I help you update your voter registration?” The Follow Up: “Have you moved since you last registered? You might need to update your registration.” Ask
September 27 th is National Voter Registration Day! – trationday.org/ – NATIONAL VOTER REGISTRATION DAY Voter Registration NVRD!
ONLINE VOTER REGISTRATION Voter Registratio n
ELECTION DAY REGISTRATION Voter Registratio n
CANDIDATE ENGAGEMENT
1.Candidate Forums & Appearances: Sponsor or co- sponsor a candidate forum on a local race 2.Candidate Questionnaires 3.Sharing Your Research THREE WAYS TO CONNECT Candidate Engagement
Visit the Resource Library on our website for more information and the following recommended resources: Our upcoming webinar April 28 th A Nonprofit’s Guide to Hosting a Candidate Forum “Forum Checklist on a Timeline” “Working with Candidates” Factsheet “Candidate Appearances” Factsheet Resources RESOURCES
BALLOT MEASURES
Activity on ballot measures is lobbying. It’s influencing the passage or defeat of a law, bond measure or constitutional amendment – not the election or defeat of a candidate 501c3 nonprofits may work for or against a ballot measure as a lobbying activity BALLOT MEASURES Ballot Measures
Visit the Resource Library on our website for more information and the following recommended resources: Our upcoming webinar May 12 th “Nonprofits and Ballot Measures” Factsheet Resources RESOURCES
GOTV/ELECTION DAY
VOTER EDUCATION & GET OUT THE VOTE
THINGS TO KEEP IN MIND Make it personal: Personal contact works best Connect the dots: How does the election impact your issues and community Raise the volume as Election Day approaches. That’s when people are most tuned in GOTV
TWO KINDS OF VOTER EDUCATION Education on the process of voting Education on candidates/offices and issues Voter Education
Promote Early Voting In Person Promote Absentee Voting or Vote by Mail GET OUT THE VOTE EARLY GOTV
Create visibility: Make the election visible at your agency Reminders: Remind/offer help voting during services, at events, over the phone Talk it up: “Are you voting before work or after?” GET OUT THE VOTE ON ELECTION DAY GOTV
866-OUR-VOTE ( ) –Primary Hotline Schedule: 16-primary-hotline-schedule Voting In Your State – in-your-state/ Vote411 –Vote411.org VOTING TOOLS GOTV
VOTING TOOLS GOTV
Give staff time off: To work at polls or do nonpartisan GOTV Ask if you voted: Ask everyone if they’ve already voted or need help voting Celebrate Democracy: Make Election Day special. Have a party. ON ELECTION DAY Election Day
VOTE (8683) Nonprofit VOTE 2464 Massachusetts Ave Suite 210 Cambridge, MA Lindsey Hodel Julian Johannesen