Neilsen Report How Teens Use Media (2009). True or False Teens use media – 10 screens at a time. Teens are abandoning TV for new media. U.S. teens are.

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Presentation transcript:

Neilsen Report How Teens Use Media (2009)

True or False Teens use media – 10 screens at a time. Teens are abandoning TV for new media. U.S. teens are the world’s couch potatoes. Avid commercial skippers, teens favor the DVR. Teens are driving the growth of online video. Due to expense, mobile video is beyond a teen’s reach.

True or False Teens are the most avid users of the internet. Teens use the internet in wildly different ways than adults. The only way to reach teens over the phone is texting. The silver screen is too old-fashioned and expensive for today’s teens. Teens are the biggest gamers of all. With MP3 players and PCs, teens no longer rely on radio.

True or False Teens wouldn’t know a newspaper if the paperboy hit them in the face. Most advertising to teens is for junk food and entertainment. Traditional advertising doesn’t resonate with teens. Teen media use is insulated from economic impact.