Future Fielders Program UR TOWN UR TEAM UR TIME

Background/ Purpose The purpose of the Future Fielders Program is to successfully market and raise awareness about the Baltimore Orioles and Camden Yards to high school kids (ages 14-18) in Baltimore and across the Maryland region.

Current Programs/Demographics Currently, the Baltimore Orioles have two ticket initiatives, Junior Orioles Dugout Club and College Night, aimed at children (ages 14 and under) and adults (ages 18 and older). There exists a need for an initiative which markets to young adults in high school ages Baltimore: 619,493 Maryland: 5,828,289 Under 18: 21.6% Under 18: 23.1% City High Schools: 70 County High Schools: 51 MD High Schools: 389

Benefits Total cost of $30 ($10 for adults) Tickets to 5 select Orioles games sec Free “Future Fielders” shirt. Free “Future Fielders” backpack. $3 discount on tickets of future games. Hot Dogs ($2), Soda, Chips, and Pretzel ($8) Experience one of the best stadiums in Major League Baseball and a young and rising Orioles team in a safe environment with their friends.

Prizes Club/Suite tickets for an Orioles game with 10 family members and friends! $100 Orioles Majestic Clubhouse Store credit! Fielder For A Day! A Visit From Your Favorite Oriole Player! Oriole Roadie! Meet A Legend! Dugout Duty! MASN Reporter for A Day! Oriole Date! Dinner for 4 at Dempseys!

External Communication  The Orioles could produce a commercial starring Orioles outfielder Adam Jones.  In the commercial, Jones uses the theme “Our Team, Our Town, Our Time” as he gets high school students excited for the season.

Promotional Plan

Internal Communication Community Relations Ticket Sales/Fan Services Corporate Sales Productions Marketing Promotions Ballpark Operations

Sponsorships  Great footprint in the Baltimore/Maryland community.  Targets young athletes.  Have a partnership with the Ravens.

Six Flags America  Maryland’s only theme park.  Targets teens, young adults, and families.  Benefits from families at the game.

Kaplan  Higher education programs, test-prep materials, and professional training courses.  ACT, SAT, GRE, GMAT, LSAT.  Great brand that has the capability to reach the Future Fielders but other Orioles’ fans as well.

Future Fielders College/Career Fair 1 Spring/1 Fall Held on Eutaw Street Includes local colleges, technical/trade schools/Military recruiters Great opportunity for all students Great for the Orioles brand $5 charge (non-members) $2 dollars off a ticket for the next game.

Expenses Prizes Television/Advertisement Space Shirts/Backpacks Magazine Booklet

Special Thanks Neil Aloise, Director of Ticket Sales Debbie Bell, Director of Corporate Sales Bailey Frye, Events Manager Bud Verge, Fan Services