1 Fragmentation: Seeking Opportunity in the Disruption.

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Presentation transcript:

1 Fragmentation: Seeking Opportunity in the Disruption

TV STILL DOMINATES BUT NOT IN ISOLATION % of Video Time Spent by Platform by Hour ©2013 YuMe. All rights reserved.2 Nielsen: Mar 2014

WE LIVE IN AN APP-DRIVEN WORLD 89% of Time on Smartphone Spent In-App ©2013 YuMe. All rights reserved.3 Nielsen: Mar 2014

©2013 YuMe. All rights reserved.4 Younger Audiences Are Different

YOUNG PEOPLE ARE SPENDING LESS TIME ON TV And More Time on Other Screens ©2013 YuMe. All rights reserved.5

©2013 YUME. ALL RIGHTS RESERVED.6 Millennials are Heaviest Viewers of all types of video content

©2013 YUME. ALL RIGHTS RESERVED.7 Multi-tasking changes everything

8 The Future?

CHANGE HAS HAPPENED IN THE PAST THAT WE’VE NOT BEEN READY FOR The Rise of Tablets in >3 Years ©2013 YUME. ALL RIGHTS RESERVED.9

CHANGE WILL HAPPEN Because the Maths Doesn’t Add Up ©2013 YuMe. All rights reserved.10 TIME SPENTBUDGET SPENT Nielsen: Mar 2014

The Opportunity Increase reach Manage frequency Better targeting Interactivity and engagement ©2013 YUME. ALL RIGHTS RESERVED.11

©2013 YuMe. All rights reserved.12 Millennials: video viewing behaviours across multiple screens Is the tablet the ultimate entertainment device? Consumer interactions with media across 3 screens Creative best practices for online video Understanding the smart TV viewer Creative best practices for Connected TV Behaviours Across Screens Manage Opportunity Keep Abreast of Change

Thank you!