MARKETINGGOLDENChapter #1. MARKETING ►The process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying.

Slides:

Advertisements

Similar presentations

UNIT 4 – MARKET SEGMENTATION

Advertisements

What is marketing? Process: plan & execute Marketing Mix: Four P’s “Products”= goods, services, ideas Create exchange that satisfies both parties.

CREATING CUSTOMER RELATIONSHIPS AND VALUE THROUGH MARKETING

Defining Marketing Marketing

Part One Strategic Marketing and Its Environment 1 1 Marketing’s Role in Business and Society.

Business Management B part I March 27, 2013 Heinrich Homola.

Creating and Capturing Customer Value

Introduction to Marketing

An Overview of Strategic Marketing

Part 1 Marketing Strategy and Environment

Role of Marketing. Functions of Business Management/ Administration Accounting/FinanceMarketing Functions of Marketing Marketing ConceptMarketing MixMix.

Indicator 1.01 Understand marketing’s role and function in business to facilitate economic exchanges with customers.

Copyright © Houghton Mifflin Company. All rights reserved. 1–11–1 Marketing Deals with Products, Price, Distribution, and Promotion The Marketing Mix –Four.

What’s Happening?. Marketing in Today’s World: Creating Customers for Life Chapter ONE.

{ Marketing Principles Chapter 1. the activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders,

Financial Services Marketing services: an offering in which the dominant part is intangible, which is the case in most financial services. Marketing: the.

AN OVERVIEW OF MARKETING. MARKET PLANNING UNIT ENDURING UNDERSTANDING STUDENTS WILL UNDERSTAND THAT……. Marketing is customer focused. Marketing is much.

DEVELOPING CUSTOMER RELATIONSHIPS AND VALUE THROUGH MARKETING

Copyright John Wiley & Sons 2007 Presentation prepared by Robin Roberts, Griffith University and Mike Spark, Swinburne University of Technology.

1 | 2Copyright © Houghton Mifflin Company. All rights reserved. Part One Understanding And Managing Marketing Strategies.

An Overview of Strategic Marketing Part One Marketing and Its Environment Copyright © Houghton Mifflin Company. All rights reserved. PowerPoint Presentation.

Part One Marketing Strategy and Customer Relationships 1 An Overview of Strategic Marketing.

Chapter 1 An Overview of Strategic Marketing

Chapter 1 Marketing Is All Around Us

Copyright © Houghton Mifflin Company. All rights reserved. 1–11–1 Defining Marketing Marketing –The process of creating, distributing, promoting, and pricing.

Chapter 1 An Overview of Strategic Marketing 1 | 3Copyright © Houghton Mifflin Company. All rights reserved. Objectives Define marketing as focused on.

 Marketing is NOT Easy WHAT IS MARKETING? LO1  You Are a Marketing Expert Already Involved in 1,000s of Buying Decisions May Be Involved in Selling.

MKT 201 Principles of Marketing

Marketing Director Presentation EdBus Investigation of the Taobao Service By Harrison Hsieh.

Marketing Basics. Marketing  Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings.

L. Bruhn MKTG 3050 Copyright © Houghton Mifflin Company. All rights reserved. 1 | 1 Chapter 1: An Overview of Strategic Marketing Defining Marketing Understanding.

Marketing 1 An Overview of Marketing. WHAT IS…? MARKETING.

Ovais IMSciences January 23, 2014 Lectures 3 Marketing Research and The phenomena of marketing 1.

Chapter 10 Marketing.

CPAS REVIEW MARKETING CHAPTER 1--MARKETING IS ALL AROUND US.

McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All Rights Reserved.

1.1 Marketing and the Marketing Concept MARKETING MR. PAVONE.

1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved Chapter 1 Prepared by Deborah Baker Texas Christian University.

Introduction to Marketing Market Oriented Approach.

The World of Marketing Standard 1 Objective 1. Marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering,

Part 5 Marketing: Developing Relationships © 2015 McGraw-Hill Education.

Copyright ©2005 by South-Western, a division of Thomson Learning. All rights reserved. Introduction to Marketing.

Functions of Marketing

Seafood Marketing One definition of marketing is: Individuals and organizational activities that facilitate and expedite satisfying exchange relationships.

Key Term Outline 1–11–1 Pride/Ferrell Foundations of Marketing Third Edition Chapter 1: Customer-Driven Strategic Marketing.

The World of Marketing Chapter 1, Section 1. The process of planning, pricing, promoting, selling, and distributing goods, services, or ideas to create.

Introduction to Entrepreneurship Develop the Marketing Plan.

Customer-Driven Marketing

MARKETING MANAGEMENT PHILOSOPHIES

Marketing Management Chapter 1

Marketing Basics. What is Marketing?  Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas,

What’s Happening?. Marketing in Today’s World: Creating Customers for Life Chapter ONE.

© 2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

D. Marketing a Small Business 6.00 Explain the fundamentals of marketing in a small business Explain marketing and its importance.

McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved.

MARKETING MIX. What is Marketing Mix? The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet.

The Marketing Mix. 4.2 Marketing Applications The Marketing Mix: Consists of variables controlled by marketing professionals in an effort to satisfy the.

THE ROLE OF ADVERTISING IN MARKETING Topic 1 Introduction to Advertising.

1.01 Understand marketing’s role and function in business to facilitate economic exchanges with customers. Marketing Management 1.01.

Sports and Entertainment Marketing

Describe marketing functions and related activities (MK:002, MK LAP 1)

Name of the Business…. The product is….

Part 1 Marketing Strategy and Customer Relationships

إدارة التسويق.

Chapter 1: Customer-Driven Strategic Marketing

Marketing Concept 1-3.

An Overview of Strategic Marketing

Principles of Marketing

Marketing in the U.S. Your Name.

Presentation transcript:

MARKETINGGOLDENChapter #1

MARKETING ►The process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers and develop and maintain favorable relationships with stakeholders in a dynamic environment.

MARKETINGGOLDENChapter #1 MS = TM + MM Marketing Strategy

MARKETINGGOLDENChapter #1 TARGET MARKET  A specific group of customers on whom an organization focuses its marketing efforts

MARKETINGGOLDENChapter #1

MARKETING MIX- The 4 P’s!  Product: Good, service, or idea.  Place/Distribution: Products must be available at the right time, in the right quantities, and in convenient locations.  Promotion: Communication- inform and persuade individuals about an organization and its products.  Price: Establish pricing objectives, policies, and prices.

MARKETINGGOLDENChapter #1 THE MARKETING CONCEPT A philosophy or a way to conduct business Satisfy customer needs Affects all aspects of an organization Allows organization to achieve its own goals Marketing Orientation

MARKETINGGOLDENChapter #1 RELATIONSHIP MARKETING Establishing long-term, mutually satisfying buyer-seller relationships

MARKETINGGOLDENChapter #1 VALUE-DRIVEN MARKETING Value: Customers subjective assessment of benefits relative to costs in determining the worth of a product Value = Customer Benefits – Customer Costs