 How did Mobilize.org start?  Why did we go with a “.org” name?  What is our target audience?  How have we used web tools to create this network? 

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Presentation transcript:

 How did Mobilize.org start?  Why did we go with a “.org” name?  What is our target audience?  How have we used web tools to create this network?  Moving from on-campus project to national org  Tips, tools, and lessons learned

From Obama to the “MyFaceTube” Revolution, How Social Media is Reshaping Civic Engagement

Facebook:

Founded in 1946, Chartered by Congress in 1953  Measure, Track, and Promote Civic Engagement  Hold Annual Conference in Washington DC  Publish America’s Civic Health Index  Began Researching Netizens and eCitizenship

2007 America’s Civic Health Index

2009 America’s Civic Health Index

63 rd Annual Conference on 9/9/09  449 Attendees  3,691 Unique Online Viewers  9,707 Tweet Reach  Online Videos Still Getting New Views  Convening on Engaging Citizen 2.0

 Democratic  Collaboration  Interactivity  Transparency  Engagement  Listening  Authenticity

 Hierarchal Structure  Information Gatekeepers  Redefining Membership  Shift from Consumer to Producer

Edward M. Kennedy Serve America Act Requires Census and CNCS to work with NCoC to create an annual “Civic Health Assessment” NCoC’s Roles: Help establish, revise, and update indicators (including indicators on eCitizenship) Produce reports and help disseminate results Potential: Expand to 50 State and 100 City Reports Seeking Local Partners (State/City)

Facebook: