ALL CHILDREN EQUALLY DESERVE TO LIVE LIKE THAT…. NOT LIKE THAT!

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Presentation transcript:

ALL CHILDREN EQUALLY DESERVE TO LIVE LIKE THAT…

NOT LIKE THAT!

THERE IS NO KID IN THE WORLD THAT ISN’T OUR KID!

YOUR DAILY WEB-MEAL 1 DAY OF INTERNET FOR YOUR KID 1 BELLYFUL DAY FOR A HUNGRY KID =

ZERO TROUBLE FOR YOU ZERO HUNGER FOR THE WORLD

TONALITY POSITIVE OPTIMISTIC ENERGETIC MOTIVATING CARING FRIENDLY ENGAGING

HOW MUCH: KPI’s and figures subscribers 200 MB a day per user for $ MEALS A DAY 3 MEALS A DAY PER KID BELARUSIAN NEEDYS $0,75 per subscriber $ a day

WHEN: launch and timeline WHAT: agency challenge BUDGET $ KEY-VISUAL 2 MONTHS campaign LOGO 6 MONTHS subscriber growth COMMUNICATIONS STRATEGY 15 JUL – key visual approved TV-COMMERCIAL 1 AUG – product launch RADIO-COMMERCIAL

HAPPY CHILDREN BRING SUCCESS TO THE WHOLE WORLD!