Makerere University Social Media Strategy Outline Web Workshop 30 th Nov 2011.

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Makerere University Social Media Strategy Outline Web Workshop 30 th Nov 2011

This is simply the social media aspect, which feeds into a broader Web Management Strategy 6 Key areas 1.Content and Management 2.Goals 3.Platforms 4.Supporting Individual Units/Services 5.Putting guidelines in place 6.Standard Naming adaptation

1. Content and Management Content Type? How Often? Target Audience ? Above all else, Who will be responsible for posting content and engaging the community?

2. Goals Goals can help you evaluate whether your efforts over time have been effective May be General e.g “Build stronger connections with the alumni” Specific “Increase incoming internet traffic by 50% by next graduation”

3. Platforms Existing Unit/SiteFacebookTwitter Mak.ac.ug/Makerere/makerereu Caes.mak.ac.ug/pages/College-of-Agricultural-and-Environmental- Sciences/ /jaimek10/mucaes Bams.mak.ac.ug/bams.makerere/cobams_muk Cis.mak.ac.ug/pages/College-of-Computing-and-Information- Sciences/ /cocismak Cees.mak.ac.ug/pages/Makerere-University-College-of-Education-and- External-Studies/ /MakCees Cedat.mak.ac.ug/cedat.mak.ac.ug/cedat1 Chs.mak.ac.ug/pages/Makerere-University-College-of-Health- Sciences/ /makererechs Chuss.mak.ac.ug/pages/College-of-Humanities-and-Social-Sciences-Official- Page/ Cns.mak.ac.ug Covab.mak.ac.ug Law.mak.ac.ug/pages/Makerere-University-School-Of-Law/ /LawMuk

Others Goal is to “tease” then refer traffic to your site

4. Supporting Individual Units/Services Exposing power of social media-Training sessions How to tap student power-Interns? Volunteers? Sustaining online support -Continuity is key

5. Putting Guidelines in Place Useful for ensuring consistency NOT impinging growth or hampering creativity Avoid deterring adventurous types

6. Standard Naming adaptation

Compare

7. Collaboration across Campus Always share best practices, you aren’t an island!

Remember, at the end of the We do it all for Mak. We build for the future