How to Research and Present Assessment 2. Three Websites You have to choose three websites that make use of social media to increase awareness and traffic.

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Presentation transcript:

How to Research and Present Assessment 2

Three Websites You have to choose three websites that make use of social media to increase awareness and traffic.

Candidates must identify and describe Three different methods of audience engagement Three linking and participation strategies

Provide Visuals and Evaluate For each of the three campaigns identified. Provide links and visuals for reference. Evaluate the success of each campaign.

Could be any website such as: Company Product Service Professional Photographer/Artist/Musician Or other

How to layout/approach Screenshot of website – showing interface (preferably with clear visual links to social media sites). Description of background/history of business Purpose of website/business and how and why it uses popular types of social media to network Description of basic functionality/layout of website – access from here to social media sites

2.Three different methods of audience engagement using social media (e.g. sharing options, tagging, dialogue with audience, feedback options). Some detail expected and visuals/screenshots as additional evidence.

3.Three linking and participation strategies (e.g. surveys/polls, linking with other companies/organisations/partner companies, competitions and special offers). Some detail expected and visuals/screenshots as additional evidence.

4.Evaluate the success of each campaign (e.g. stats/chart of Facebook page and review and progress). Some detail expected and visuals/screenshots as additional evidence.