1 Leo Burnett India An overview of our Strategic and Creative Services

2 We are a timeless agency as we continue being loyal and passionate to the philosophy and stories of Leo Burnett…

3 “Our real purpose in life is that of improving the sales effectiveness and reputation of our clients through ideas.” “In this agency business we are people talking to people, and that´s what we should keep running through our fingers.” “A real idea has a power of its own and a life of its own”

96 offices 84 countries Over 7000 passionate brand builders Part of the Publicis Groupe

Offices in Mumbai, Delhi Bangalore and Chennai Over 350 passionate brand-builders Leo Burnett Global Agency of the Year, 2003 and 2008

6 Our People

7 Arvind Sharma – Chairman Heads Leo Burnett’s operations across India, Pakistan, Sri Lanka & Bangladesh Member of the Global Think Tank: A collection of key managers to chart and constantly evolve the Agency’s business Member of the Leo Burnett Asia Pacific Management Team Leader of one of LB Asia Pacific’s New Business hubs

8 KV Sridhar – National Creative Director Leading Leo Burnett’s creative drive 27 years of brand building via breakthrough creative work Is part of the Regional Creative Leadership team Has created the face of some of India’s best known brands

9 Nitish Mukherjee - Managing Director Moved over as Managing Director of Leo Burnett after seven years at Orchard Nitish took Orchard from a single city start up to three- full fledged offices in Bangalore, Mumbai, Chennai and a presence at Delhi A career spanning twenty five years, built many a brand in the Indian advertising industry

10 Rajeev Sharma – National Planning Director One of the pioneers in Brand Planning in India Rajeev is part of the Asia Pacific Planning leadership team Which leads new strategic thinking in the region Develops new strategic tools for use across offices Has been instrumental in building several brands during his advertising career

11 Our Capabilities

12 HumanKind Toolbox (Human Behaviour, Strategy, Creativity, Accountability) Digital & Interactive Marketing Advertising Events & Promotional Marketing Retail & Shopper Marketing Direct Marketing CRM Leo Burnett Open honest solutions Using the most effective channels to implement our ideas

Key Clients

14 One of the most awarded agencies Cannes Gold 3 Bronze I Silver 6 Finalist D&Ad Finalists Clios Finalists AdFest Silver 2 Bronze 8 Finalists Art DIrectors Club Gold 2 Finalists 1 Gold 5 Finalists One show Gold 1 Silver 3 Bronze 11 Finalists New York Festival GoaFest Grand Prix 5 Gold 13 Silver 27 Bronze ANDYs Silver 2 Finalists Media Spikes Bronze 2 Finalists London International Golds 4 Silvers 2 Finalists Adstars Korea Gold 4 Silvers 5 Bronze

15 INDIA’S FIRST AND ONLY CYBER LION : LUXOR HIGHLIGHTERS Digital capabilities that match the best in the world

16 Our work, Our belief : Best in the world – Bar None Luxor Highlighters : one of the most awarded campaigns in the world ( )

17 Internationally acclaimed “Leo Burnett Global Agency of the Year, 2003 and 2008”

18 Our way of thinking…

19 we believe that a truly big idea is one that is not media-specific but one that can travel and amplify the message

20 HumanKind

21 Our Dream To be the world’s best creator of ideas that truly move people - bar none.

22 more human lens. You can look at a business problem as a set of numbers. Or, you can look at it through a

23 People Their Behavior Everything that matters in our business begins and ends with two things:

24 A purpose. We’re people talking to people. In order to make real human connections, we need to put a meaningful Human Purpose at the center of our brands. This is not a promise. Not a position. Not a benefit. But …

25 embraced by people. People are our focus. Everything we do is designed with a Human Purpose in mind. A brand without purpose is one that will never be understood or

26 HumanKind Acts Everything we do as an Agency is rooted in the belief that creativity is most powerful when it creates...not just Advertising. A powerful idea that is designed entirely with the audience in mind.

27 to transform A HumanKind Act. A human centered brand idea or experience that has the ability the way a person thinks, feels and ultimately behaves.

28 What matters to people. Thus, we must never lose sight of the most important thing: We believe creativity should enrich people’s lives with content that is entertaining, engaging, interactive, interesting, relevant and useful. And above all, brilliant in its creativity.

29 a HumanKind Brand. A brand that has a human purpose at its core is

30 Our HumanKind approach to strategy is rooted in three core beliefs Act s PeoplePurpose Acts Corporate centric brands HumanKind Brands To move brands from being …

31 Creativity We believe that has the power to transform human behaviour.

32 Thank You Contact us Arvind Sharma – Chairman and CEO Nitish Mukherjee – Managing Director Prithviraj Banerjee – Brand Strategy Director Anita DeSouza – International Coordinator Contact us Arvind Sharma – Chairman and CEO Nitish Mukherjee – Managing Director Prithviraj Banerjee – Brand Strategy Director Anita DeSouza – International Coordinator