The Year of Implementation and Value Creation!Asian Gaming Exhibition Good Things Happen When We All Pull Together The Power of One Solution

The Year of Implementation and Value Creation!Asian Gaming Exhibition Industry Commitment  Members continue to support GSA – to date: $8.2M in cash and $35M+ in additional resources  G2S – Game To System Solution  Since starting the integration effort in Oct 2005 there were 80 meetings, 310 hours of teleconference, 5150 man hours, 31 industry experts, pages  Australian Gaming Machine Manufacturers Association (AGMMA) recommended GSA’s G2S as the Protocol Standard for New South Wales, Australia  Developing an academic / educational track on GSA standards and technology  HTNG and GSA to form closer relationship - GSA to offer protocol solutions to HTNG’s Gaming SIG  Started issuing GSA Certificates

The Year of Implementation and Value Creation!Asian Gaming Exhibition Historic Approach to Adding Functionality Slot Floor SystemVouchersBonusingPlayer Media Server

The Year of Implementation and Value Creation!Asian Gaming Exhibition Challenges Of The Historic Model  New wiring infrastructure for each new feature  Lots of new gear needed between host and EGM  How many network ports does each EGM have?  Often new features don’t integrate with existing slot accounting system  Challenges with getting everything working together  Adding a new feature is like building a solution from scratch

The Year of Implementation and Value Creation!Asian Gaming Exhibition G2S (Web Services) Approach Slot Floor SystemVouchersBonusingMedia ServerConfig ServerDownload Server

The Year of Implementation and Value Creation!Asian Gaming Exhibition Advantages Of The G2S Model  To implement a new feature  Plug in new server  Configure a group of EGMs  Try out the new feature  Get rid of it if you hate it (try before buy)  G2S is designed so every functional group could be owned by a separate server  G2S Protocol already accommodates new features  Configuration  A rich Accounting Model  All Messaging required to implement the feature

The Year of Implementation and Value Creation!Asian Gaming Exhibition Are You Ready For The Players Of Tomorrow?  Players have many entertainment options  Understanding players is key in developing content that works  Developing games for generation X (born between 65 – 76) is a challenge  Developing games for generation Y (born between 77 – 94) will be more puzzling  New generation wants flashy graphics and anytime / anywhere access

The Year of Implementation and Value Creation!Asian Gaming Exhibition Are You Ready?  Speed and convenience of delivery is important  Having what the customer demands available when and where he want is a fundamental requirement  Responding to rapidly changing player preferences requires fast reaction and speed to market that will determine the success of the operators  Convergence is happening, competition is increasing

The Year of Implementation and Value Creation!Asian Gaming Exhibition