Pro Marijuana Legalization Public Relations 450 March 27, 2015 Myrriah Clarke, Heather Hanselmann, Jessica Hartsock, Rhiannon Klier

SITUATION Advocating for the full legalization of medical marijuana in the state of Ohio Partnerships with The Ohio State University, OhioHealth, and The Arthritis Foundation o Legitimize the campaign Partnerships will help develop a following Largely conservative state -> we must showcase benefits of medical marijuana o Advocate for legalization of medical marijuana to influence the election

OBJECTIVE #1 Increase Social Awareness Community Outreach Emphasis on Publicizing Medical Knowledge Educate the Community About Benefits vs. Stigma of Recreational Use

OBJECTIVE #2 Participation of Medical Facilities Engage Medical Professionals Involved with Success Stories Partnership with Arthritis Foundation Alliances with Facilities Associated with Ohio Health, OSU, and Cardinal Health

OBJECTIVE #3 Government Recognition of Benefits Local Agencies State Level

Initial Target: OSU, OhioHealth, The Arthritis Foundation, and Cardinal Health o Solidify our partnering relationship Secondary Target: middle-aged to senior citizen residents of the state o Conservative voting population Tertiary Target: those with or caring for someone with rheumatic diseases, cancer, glaucoma, Alzheimer’s, diabetes, etc. TARGET AUDIENCE

TACTICS / STRATEGIES Increase Social Awareness Visiting Appropriate Venues & Engaging Contacts Utilization of Patient Testimonials Celebrity Spokesman Drew Carey #smelloffreedom

TACTICS / STRATEGIES Participation of Medical Facilities Establish Fact Based Material for Distribution to Sites Stream Drew Carey Videos in Offices and Waiting Rooms Participation in Events to Broaden Our Presence o Health Fairs, Conferences, 5K races Showcase Alliances on Campaign Social Media Platforms o Facebook, Twitter, Instagram

TACTICS / STRATEGIES Government Recognition of Benefits Arrange Meetings to Discuss Our Goals Use Collected Data to Encourage Government Support Organize Letter Writing & Campaigns Utilize Media Coverage of Government Events

June 2015 Research team will gather facts about marijuana as a substance and statistical information regarding the use of marijuana and its benefits for patients with the following health issues: Arthritis (all forms), Cancer, and Glaucoma. Contacts will be sourced for Drew Carey and medical professionals from the large healthcare organizations such as OhioHealth, Cardinal, OSU’s The James Cancer Hospital and the Arthritis Foundation. The filming of the promotional videos featuring Drew Carey as the spokesperson will take place. Meetings with the major healthcare organizations will be scheduled for the second week in July. Prep for presentations to these organizations. July 2015 The PR team will meet with the major healthcare organizations and pitch the campaign for legalization of marijuana in the state of Ohio due to the benefits it will provide to their patients.

Set up meetings with state government officials to rally their support to legalize medical marijuana in Ohio. Start gathering patient testimonials to use in meetings with government officials. The Smell of Freedom 5k planning begins for the race in September. The PR team will meet with government officials with a spokesperson from each health organization there for additional support. August 2015 We begin our petition campaign at local events such as Gallery Hop Key speakers including a government official for the Arthritis Foundations summer event are contacted and scheduled for their speeches. Medical Conference is found and scheduled for attendance. September 2015 Campaign to write to congress begins on social media. Arthritis Foundation’s summer event and 5k.

Volunteers are attained at event for door to door campaigning in October. October 2015 Door to door campaigning begins. Medical Conference for Cancer Research Presentation. Petition signatures are sent to our state representatives in preparation for the vote in November. November 2015 Election Day Evaluation begins of the campaigns success rate. Data is collected and organized from attendees at events, social media outlets, media attention, passing of the bill.

Budget $20,000 Total Funds $15,000 from Partnerships (Ohio Health/OSU) $5,000 from fundraising

Evaluation Passing of the bill for Legalization of Medical Use of Marijuana Number of people/followers that attend our events (Growth/Coverage/Awareness) Earned Media Evaluation (Audience, Activity, Engagement, Web Traffic)