A Beginner’s Workshop on Twitter. A Real Estate Professional’s Guide to Communicating with Social Media By Lindsey Listanski.

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Presentation transcript:

A Beginner’s Workshop on Twitter

A Real Estate Professional’s Guide to Communicating with Social Media By Lindsey Listanski

Statistics 2/3 of the world’s population visits social media sites. Twitter’s fastest growing age demographic is year olds. In 2008 only 32% realtors had social media presence, in contrast in 2009, 84% of real estate agents used social media sites to reach out to their target audiences. 94% home buyers use the internet to identify properties that would interest them. 32% of homebuyers found the house they bought online. To gain a competitive edge, realtors need to use social media to broadcast their messages and to interact with their fans. Traditional buyers take close to two months to find the house that meets their requirements. On the other hand, internet buyers take only about half a month. In other words, the internet, and social media in particular, helps home buyers identify key issues that they need to consider when buying real estate.

Starting from Scratch

Who @CBGundaker Family, Friends/Acquaintances, Colleagues Real Estate Pages Who to Follow feature

Create Your Brand Agent Picture

Bio Who are you? What are you passionate about? What do you plan to discuss? St. Louis Your personal CBG URL

Personalize Background Image Page Background

Lists

Start Tweeting! Remember… Only 140 characters!

What to Share Photo’s Personal Milestones Fun or Engaging Material Business Related info

How to Share It: Mentions

How to Share It: Hashtags What is a hashtag? A hashtag is a word or a phrase prefixed with the # symbol. Social networks such as Twitter may be tagged by putting "#" before important words. Hashtags provide a means of grouping such messages, since you can search for the hashtag and get a set of messages that contain it. #CBG EMT #CBGundaker #TweetToTheTop

How to Share It: Links

How to Share It: Reach Out

How to Share It: Retweet See a tweet you like? Retweet it!

The Do’s & Don’ts of Social Media

Measuring Your Efforts Retweets, Mentions, & Replies A retweet = when someone repeats what you have tweeted on their own feed. A mention = when someone includes your username preceded by symbol. A reply is when = someone replies back to a tweet you wrote using

Build it, and they will NOT come

Follow us &