“ we struggle to find the resources to enable us to create/make, let alone sell products that are all about our collections and our venue…”

Retail Development in Greater Manchester and Manchester Histories Marcus Chase & Katy Moussaada 20 June 2012

Aims

Objectives: To develop the entrepreneurial culture and improve trading environments across the city region by the end of 2011/12 To increase commercial income by 5% above baseline year 2010/11 (this equates to 56% above CPI inflation of 3.2% at November 2010)

What success would look like: Essential we continue to drive entrepreneurship during 2011/12 and both consolidate and expand upon our successes to date. We needed: –better retail and catering trading spaces –improved ‘own brand’ products –improved staff knowledge and application –increased understanding of market forces and trends and how they influence performance –further increases in sales and profitability –ever ‘greener’ trading across the City Region.

What success would look like: We ensure that sustainability is at the core of this project. That improved commercial returns from each venue are achieved by the adoption of strategies that will continue after the cessation of priming funding. We explore new models of business and service delivery that: –deliver efficiencies –increase impact –reduce costs.

What success would look like: Our work would be distinguished by: –its emphasis on sharing good practice –building up powerful and empowered learning sets across organisations –developing and sharing understanding of benchmarks, performance and trends in order to be more responsive to the market. We would also further develop our ethical approach to retail in relation to fair trade and locally sourced products.

The Project Partners: Central Manchester (including Salford) Bury Oldham Rochdale Stockport Tameside Wigan

Us

The ‘Biggest’? The Smithsonian 136 million objects Natural History Museum 70 million objects British Museum 5 million objects Metropolitan Museum of Art 2 million objects National Maritime Museum 2 million objects

Manchester & Salford = Us Our collection has million objects

Manchester & Salford = Us Our collection has over 9 miles of archives

Manchester & Salford Our collection is visited annually by 2.8 million people

63% ‘Local’ from Manchester/Greater Manchester 37% non ‘Local’  30% UK Tourists  7% International Tourists Manchester & Salford

Our collection annually generates £1.8 million in retail sales

Manchester & Salford Our collection annually generates £6 spend per retail transaction

Manchester & Salford Our collection annually generates 56p retail spend per visit

Manchester & Salford Our collection converts 11% of visits into spenders

Manchester & Salford Potential Our collection misses the opportunity to turn 89% of visits into spenders

Manchester & Salford Potential Or 2.5 million visits into spenders

Manchester & Salford Potential Worth £1.4 million based on current £/visit

Themes

Iconic images

WWI

Textiles

Walter Crane

Banners

Posters

Belle Vue

Democracy

Peace

Peterloo

Suffrage

People

People who have: … made Manchester ‘great’ or …gone onto make the world ‘great’

Iconic Manchester Images

Unifying Mark

Histories

Success

Better commercial contact between venues for data/staff knowledge/collections and assets A 7% increase in sales achieved to March 2012 Greater sharing of suppliers - improving product, margins and choice for visitors ‘Mystery’ Shopping from June 2012 New and improving ‘Own Brand’ products We Delivered:

We will sell 15,000 greetings cards in our first full year ‘Own Brand’ Product…

returning triple the initial investment… ‘Own Brand’ Product…

Thank you

Retail Development in Greater Manchester and Manchester Histories Marcus Chase & Katy Moussaada 20 June 2012