International Marketing.  Worksheet due by end of hour. Solo Project. ◦ Read Racing to the lead ◦ Define Competitive Advantage & Value Relationship ◦

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Presentation transcript:

International Marketing

 Worksheet due by end of hour. Solo Project. ◦ Read Racing to the lead ◦ Define Competitive Advantage & Value Relationship ◦ Which decade led to the biggest change in how competitive the international market became ◦ Compare the 3 generic competitive advantage strategies  Find a differentiation ad example  Find a low cost ad example  Create a focused ad example ◦ Direct v. Indirect Competition  Find two examples of direct competition  Find two examples of indirect competition ◦ Unit 5.0 Cloze Activity & 2 Questions regarding Racing to the lead.

 Products with a competitive advantage have more price or value benefits than competitive products ◦ Can be gained through a variety of approaches:  Brand awareness (Apple)  Superior Products or Customer Support (IKEA)  Low Pricing (Walmart)  Flexibility (Microsoft)  Speed & Time (FedEx)  What is a competitive advantage of AK v. ___? ◦ Pick a school & list something we provide that they don’t ◦ What you pick should make us better

 A value relationship is the amount of benefits received given the product’s price ◦ What you get for your money. ◦ What is a value relationship of attending college? ◦ You spend $80,000 for 4 years, what do you get in exchange?

 In the past 70 years, the advantages America had have been minimized  US Companies now use three generic competitive advantage strategies to stay ahead: 1.Differentiation 2.Low Cost 3.Focused