Social Media Strategy for Nonprofits Presenter: Cindy Leonard Bayer Center for Nonprofit Management at Robert Morris University.

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Presentation transcript:

Social Media Strategy for Nonprofits Presenter: Cindy Leonard Bayer Center for Nonprofit Management at Robert Morris University

What’s on Tap? Exercise: Analog Social Networking (10 min.) Presentation: Social media planning and strategy considerations (40 min.) General Q&A (10 min.)

Defining Social Media

The “If you build it, they won’t come…” Issue

7 The WAVE Model The 3 W Questions Finding Your Audience Use Versatile Tools Engage Your Audience You will be creating waves for your organisation. Waves that will help you reach your goals, by identifying them, finding your audience, selecting the tools you will start using, and engaging with your audience. From a presentation by Arjan Tupan of Capgemini Consulting for Convio

Listen Participate Share Your Story Generate Buzz Build Community Beth Kanter’s Social Media Strategy Model

Common Themes

Who job is it, anyway?

Assessing Organizational Readiness

Selling Social Media to Your Boss

What about ROI? How do I know if my efforts are worth it?

Pittsburgh Zoo (Facebook, Flickr, RSS, Twitter, YouTube) Pittsburgh Social Venture Partners (blogging, Facebook, LinkedIn, Twitter, YouTube) LOGOS Ministry (Facebook Groups, Yahoo Groups, Blogging, Podcasts, Mobile Apps, YouTube)