Presenter: Cindy Leonard Bayer Center for Nonprofit Management at Robert Morris University Social Media Strategy for Nonprofits.

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Presentation transcript:

Presenter: Cindy Leonard Bayer Center for Nonprofit Management at Robert Morris University Social Media Strategy for Nonprofits

What’s on Tap? Exercise: Analog Social Networking (10 min.) Defining social media (10 min.) Why we should care (10 min.) Social media planning & strategy considerations (40 min.) General Q&A (20 min.)

Defining Social Media

Visual Theme Content Engage ment Social Media

Why We Should Care

Expand Network of Contacts Promote Action Consolidate or Formalize Networks Strengthen Relationships Quick Feedback to Constituents

Planning & Strategy

18 The WAVE Model The 3 W Questions Finding Your Audience Use Versatile Tools Engage Your Audience You will be creating waves for your organisation. Waves that will help you reach your goals, by identifying them, finding your audience, selecting the tools you will start using, and engaging with your audience. From a presentation by Arjan Tupan of Capgemini Consulting for Convio

Listen Participate Share Your Story Generate Buzz Build Community Beth Kanter’s Social Media Strategy Model

Common Themes

Who job is it, anyway?

Assessing Organizational Readiness

What about ROI? How do I know if my efforts are worth it?

Have Faith in Yourself Relinquish Control Put People First Make It Personal

The Pittsburgh Zoo (blogging, Facebook, RSS feed, Flickr, Twitter, YouTube) Pittsburgh Social Venture Partners (blogging, Facebook, LinkedIn, Twitter, YouTube) LOGOS Ministry (Facebook Groups, Yahoo Groups, Blogging, Podcasts, Mobile Apps, YouTube)

Open Q & A